Press Releases
Digital Content Marketing Bootcamp Announced for 2012
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.
The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.
“Digital immigrants are finding themselves launching online businesses, which are very different than the businesses they are used to running. This program was designed as a jumpstart for legacy publishers who wanted to make the transition to digital publishing successfully,” says Don Nicholas, the CEO of Mequoda Group and lead instructor of the Digital Content Marketing Bootcamp.
From editors to CEOs, this event provides the most up-to-date strategies for developing a digital content marketing strategy that uses search engine optimization, social media optimization and link building as primary audience development components.
“Our Digital Content Marketing Bootcamp teaches the ability to prioritize assets. It gives attendees the big picture by showing all the opportunities they face with product development and channel distribution and puts them in an order that makes it manageable,” continued Nicholas.
The Digital Content Marketing Bootcamp incorporates brand new content never shared in a Mequoda event. The content is in accordance with best practices and proven strategies for developing a successful content marketing system.
About Digital Content Marketing Bootcamp
The Digital Content Marketing Bootcamp is a one-day digital content marketing intensive taught in an intimate group setting. Don Nicholas, CEO of Mequoda Group, and Kim Mateus, Chief Content Officer of Mequoda Group, will present a detailed program consisting of 49-steps for starting and running a digital content marketing system.
About Mequoda Group
Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long lasting and profitable customer relationships.
Vibrant Nation Wins Annual Mequoda Rocket Award
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest online publishers each year with the Mequoda Rocket Award. The award is given away to the Mequoda Gold Member who has experienced the highest growth in total website traffic over a year’s span.
At the fall Mequoda Summit East 2011, Stephen Reily, publisher and CEO of Vibrant Nation received the award for leading an organization that experienced an 87.04% growth in website traffic between July 2010 and July 2011.
“Vibrant Nation is thrilled to receive the 2011 Mequoda Rocket Award, and honored to be in the distinguished company of former Rocket Award winners like Vida y Salud and Guideposts,” Mr. Reily said in response to winning the award. “Our community continues to grow because Vibrant Boomer women recognize it as a unique and safe place to connect with other women about issues unique to their stage of life.”
Don Nicholas, CEO of Mequoda Group, extended congratulations to Mr. Reily and the entire Vibrant Nation team. “I’m very proud of the continued success of Vibrant Nation. Their major growth over the past year shows their dedication to providing high-quality content and a strong community for their members. Their success helps evolve the ongoing set of Mequoda best practices that all our members share and experience.”
Vibrant Nation is the leading online community for Baby Boomer women to connect and support on issues specific to life at 50. They have worked with Mequoda Group since 2009. Mequoda is a consulting, development and training firm focused on effective and profitable digital strategy for publishers.
Mequoda Summit East 2011 Announcement
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.
This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:
Keynote Presentations:
-Managing Digital Transformation: How Mother Earth News has Transformed from a Traditional Media Company to a Digital Media Powerhouse with Bryan Welch, Publisher and Editorial Director, Ogden Publications, Inc.
-Decoding the New Google Algorithm: 27 White Hat SEO Techniques for Getting to Page One in Google Search with Don Nicholas, CEO, Mequoda Group.
-Digital Native Roundtable: with Andy McLaughlin, President and CEO, PaperClip Communications; Patrick Hughes, New Media Producer, Mequoda Group; Amanda MacArthur, Social Media Specialist, Mequoda Group
Management Track:
-Creating Little Blockbusters: How to Make a Profit Selling Short-run Books, Apps and Videos with Ed Coburn, Publishing Director, Harvard Health Publications, Josh Macht, Group Publisher, Harvard Business Review and John Bolton, VP and Publisher, Interweave.
-Modeling & Budgeting for Online Publishers: Identifying the Right Business Model for Your Internet Marketing System with Greg Jones, President, Granite Bay Media and Laura Pittman, CFO, Mequoda Group.
-Taking Legacy Magazine Brands Online: Using Adaptive Website Design to Improve Website Usability While Cutting Website Design Time with Don Nicholas, CEO, Mequoda Group; Aimee Graeber, COO, Mequoda Group; Lowell Allen, Senior Information Architect, Mequoda Group.
-Usability Testing: Website Usability Secrets Demystified with Matt Bailey, President, SiteLogic.
Marketing Track:
-Audience Development Roundtable led by Bob Kaslik, VP Consumer Marketing, Interweave.
-Landing Page Optimization with David Ball, former VP Consumer Marketing, Meredith Publishing Group.
-Email Newsletter Optimization: 17 Ways to Improve Email Newsletter Performance with Bob Kaslik, VP Consumer Marketing, Interweave.
-SEO Campaign Management: Discover How to Increase Visibility, Email Conversions and Revenue with Search Engine Optimized Content with Kim Mateus, Chief Content Officer, Mequoda Group.
Editorial Track:
-Online Editors Roundtable led by Don Nicholas, CEO, Mequoda Group and Bryan Welch, Publisher & Editorial Director, Ogden Publications, Inc.
-YouTube for Editors: Getting the Most From Your Videos and the YouTube Platform with Patrick Hughes, New Media Producer, Mequoda Group.
-Blogging for Editors: 28 Simple Blogging Sources for Repurposing Old Content and Creating New Content with Kim Mateus, Chief Content Officer, Mequoda Group; Christopher Sturk, Managing Editor, Mequoda Group.
-Email Copywriting for Editors: Creating Email Promotions that Maximize Readership, Revenue and Profit with Mark Everett Johnson, Copywriter.
The hands-on, interactive bonus workshops at the Mequoda Summit East 2011 include:
-Mequoda System Strategy Workshop: How to Start and Run a Successful Special-Interest Media Website with Don Nicholas, CEO, Mequoda Group; Kim Mateus, Chief Content Officer, Mequoda Group.
-Mequoda SEO Workshop: Keyword Research Step-by-Step & SEO Copywriting with Norann Oleson, Keyword Specialist, Mequoda Group; Christopher Sturk, Managing Editor, Mequoda Group.
-Social Media Workshop: Building a Bigger Online Audience and Influencing More Sales Using Social Networks and Online Relationships with Amanda MacArthur, Social Media Specialist, Mequoda Group; Patrick Hughes, New Media Producer, Mequoda Group.
Learn more about the Mequoda Summit East 2011, including information on all of the guest speakers, sessions and registration information, now.
Mequoda Group helps legacy publishers make the transition to digital while understanding all aspects of their online business. We offer consulting, development and training opportunities aimed at increasing website performance and online revenue.
Receive Customizable Landing Page Templates and Best Practice Guidelines in this Free Report
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing page templates properly helps online business build larger audiences, experience more website traffic and generate more revenue.
The Million Dollar Landing Page Templates free report from Mequoda Group was created to help online publishers develop landing page templates that successfully attract, engage and convert casual visitors.
The free report was compiled by analyzing landing page templates that companies have used to generate upwards of one million dollars.
This free report consists of best practice guidelines for landing page templates, examples of successful landing pages and two customizable landing page templates.
To get a better idea of this free report’s content, here is a section outline of Million Dollar Landing Page Templates:
-Million Dollar Landing Page Templates Section #1: Write Better Landing Page Headlines
-Million Dollar Landing Page Templates Section #2: Come up with a Better Story
-Million Dollar Landing Page Templates Section #3: Make Better Use of the Technology You Have
-Million Dollar Landing Page Templates Section #4: Get Better at Collecting Email Addresses
-Million Dollar Landing Page Templates Section #5: Use Better Testimonials to Give Yourself More Credit
-Million Dollar Landing Page Templates Section #6: Design Better Buttons & Links
-Million Dollar Landing Page Templates Section #7: Create Labels and Language that is Better Understood
-Million Dollar Landing Page Templates Section #8: Design for Better Readability
-Million Dollar Landing Page Templates Section #9: Keep it Better Updated with Clear Urgency
-Million Dollar Landing Page Templates Section #10: Make Sure it’s Not Better Read on High Speed Connections
-Million Dollar Landing Page Templates Section #11: Create a Design that is Better at Converting
-Million Dollar Landing Page Templates Section #12: Provide Better Order Options
-Million Dollar Landing Page Templates Section #13: Free Landing Page Templates
Selling products and building a bigger core audience is easier for online businesses when they utilize the information found with this free report. Without a well-designed landing page template, visitors may be confused or irritated with their experience. It’s important to grab the visitors’ attention within a few seconds of being on the landing pages, or they will likely not return.
If you are looking to create the best, most-effective landing page templates, download a free digital copy of Million Dollar Landing Page Templates now.
Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.
Discover the Best Landing Page Templates in this New Free White Paper
The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates
Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.
The Million Dollar Landing Page Templates free white paper incorporates landing page template best practices and examples of successful landing pages. The free report also includes a link to download free customizable landing page templates.
To better understand what can be learned from the Million Dollar Landing Page Templates, here is a summary of the best practice guidelines discusses within the free report.
Landing Page Template Best Practice #1: Write a better headline.
Landing Page Template Best Practice #2: Focus on the story and content.
Landing Page Template Best Practice #3: Webify the content.
Landing Page Template Best Practice #4: Emphasize the email capture.
Landing Page Template Best Practice #5: Gather user testimonials.
Landing Page Template Best Practice #6: Create clear links to order flow.
Landing Page Template Best Practice #7: Be concise with labeling and language.
Landing Page Template Best Practice #8: Analyze readability and content density.
Landing Page Template Best Practice #9: Keep content fresh and urgent.
Landing Page Template Best Practice #10: Check your load time.
Landing Page Template Best Practice #11: Pay attention to aesthetics
Landing Page Template Best Practice #12: Simplify order options.
The landing page examples found in this free report are currently being used to sell media products, including magazines, newspapers, books, newsletters, and access to both membership websites and subscription websites.
Selling products online can become easier when landing pages are designed to attract, engage and convert. The pressing questions that surround the creation of the best, more effective landing pages are answered within this 51-page free white paper.
Receive a free digital copy of Million Dollar Landing Page Templates.
Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.
