23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print — by 2020, 65% of all U.S. Adult Internet users will feel the same way
FOR IMMEDIATE RELEASE
May 20, 2013 - BOSTON — According to the 2013 Mequoda Tablet Study, released today by Mequoda Group, 23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print. By 2020, Mequoda’s CEO Don Nicholas predicts that number will rise beyond the halfway point to 65% — including all U.S. Adult Internet users, not just tablet users.
The tablet study, which consisted of 1,293 U.S. Adult tablet users, consisted not just of people who own tablets, but also those who use them, since so many families share tablets. The iPad won the vote for popularity, reining in 62% of ownership, which parallels similar numbers to their market share. The Kindle Fire was a strong second place, and a combined number of Android-based tablets rang in third.
“The study is meant to glean insight into what tablet users are doing on their tablets. And as consultants to the magazine industry, we wanted to dig up not just the ‘what’ but also the ‘why’,” said Amanda MacArthur, Mequoda’s Managing Editor. “We wanted to figure out what makes digital magazines sell.”
The study showed that 13% of tablet users have purchased either a single issue magazine or a subscription on their tablets in the last thirty days. It also showed that tablet users consider digital books the most trustworthy source of information — even surpassing the word of their friends and family.
“The rapid consumer adoption of tablets, and an early preference for digital magazines over print magazines by their users, leads us to conclude that a long-range digital publishing strategy is imperative to the survival and prosperity of every magazine publisher,” says Nicholas.
In 2011, Mequoda Group conducted a robust study about the media consumption habits of millennials, called Mequoda’s Digital Native Survey. A 20-minute video offered face-to-face interviews with millennials and shed light on how and why they purchase digital content like music, video, digital books and digital magazines.
Like the previous study, Mequoda will be working over the summer to produce another video to help visualize the data found in their current 2013 Mequoda Tablet Study. The video will debut at their July Digital Publishing & Marketing Intensive in Boston, Massachusetts.
Download the 2013 Mequoda Tablet Study for free: http://www.mequoda.com/free-reports/mequoda-tablet-study/
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.
The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.
“Digital immigrants are finding themselves launching online businesses, which are very different than the businesses they are used to running. This program was designed as a jumpstart for legacy publishers who wanted to make the transition to digital publishing successfully,” says Don Nicholas, the CEO of Mequoda Group and lead instructor of the Digital Content Marketing Bootcamp.
From editors to CEOs, this event provides the most up-to-date strategies for developing a digital content marketing strategy that uses search engine optimization, social media optimization and link building as primary audience development components.
“Our Digital Content Marketing Bootcamp teaches the ability to prioritize assets. It gives attendees the big picture by showing all the opportunities they face with product development and channel distribution and puts them in an order that makes it manageable,” continued Nicholas.
The Digital Content Marketing Bootcamp incorporates brand new content never shared in a Mequoda event. The content is in accordance with best practices and proven strategies for developing a successful content marketing system.
About Digital Content Marketing Bootcamp
The Digital Content Marketing Bootcamp is a one-day digital content marketing intensive taught in an intimate group setting. Don Nicholas, CEO of Mequoda Group, and Kim Mateus, Chief Content Officer of Mequoda Group, will present a detailed program consisting of 49-steps for starting and running a digital content marketing system.
About Mequoda Group
Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long lasting and profitable customer relationships.
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest online publishers each year with the Mequoda Rocket Award. The award is given away to the Mequoda Gold Member who has experienced the highest growth in total website traffic over a year’s span.
At the fall Mequoda Summit East 2011, Stephen Reily, publisher and CEO of Vibrant Nation received the award for leading an organization that experienced an 87.04% growth in website traffic between July 2010 and July 2011.
“Vibrant Nation is thrilled to receive the 2011 Mequoda Rocket Award, and honored to be in the distinguished company of former Rocket Award winners like Vida y Salud and Guideposts,” Mr. Reily said in response to winning the award. “Our community continues to grow because Vibrant Boomer women recognize it as a unique and safe place to connect with other women about issues unique to their stage of life.”
Don Nicholas, CEO of Mequoda Group, extended congratulations to Mr. Reily and the entire Vibrant Nation team. “I’m very proud of the continued success of Vibrant Nation. Their major growth over the past year shows their dedication to providing high-quality content and a strong community for their members. Their success helps evolve the ongoing set of Mequoda best practices that all our members share and experience.”
Vibrant Nation is the leading online community for Baby Boomer women to connect and support on issues specific to life at 50. They have worked with Mequoda Group since 2009. Mequoda is a consulting, development and training firm focused on effective and profitable digital strategy for publishers.
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.
This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:
-Managing Digital Transformation: How Mother Earth News has Transformed from a Traditional Media Company to a Digital Media Powerhouse with Bryan Welch, Publisher and Editorial Director, Ogden Publications, Inc.
-Decoding the New Google Algorithm: 27 White Hat SEO Techniques for Getting to Page One in Google Search with Don Nicholas, CEO, Mequoda Group.
-Digital Native Roundtable: with Andy McLaughlin, President and CEO, PaperClip Communications; Patrick Hughes, New Media Producer, Mequoda Group; Amanda MacArthur, Social Media Specialist, Mequoda Group
-Creating Little Blockbusters: How to Make a Profit Selling Short-run Books, Apps and Videos with Ed Coburn, Publishing Director, Harvard Health Publications, Josh Macht, Group Publisher, Harvard Business Review and John Bolton, VP and Publisher, Interweave.
-Modeling & Budgeting for Online Publishers: Identifying the Right Business Model for Your Internet Marketing System with Greg Jones, President, Granite Bay Media and Laura Pittman, CFO, Mequoda Group.
-Taking Legacy Magazine Brands Online: Using Adaptive Website Design to Improve Website Usability While Cutting Website Design Time with Don Nicholas, CEO, Mequoda Group; Aimee Graeber, COO, Mequoda Group; Lowell Allen, Senior Information Architect, Mequoda Group.
-Usability Testing: Website Usability Secrets Demystified with Matt Bailey, President, SiteLogic.
-Audience Development Roundtable led by Bob Kaslik, VP Consumer Marketing, Interweave.
-Landing Page Optimization with David Ball, former VP Consumer Marketing, Meredith Publishing Group.
-Email Newsletter Optimization: 17 Ways to Improve Email Newsletter Performance with Bob Kaslik, VP Consumer Marketing, Interweave.
-SEO Campaign Management: Discover How to Increase Visibility, Email Conversions and Revenue with Search Engine Optimized Content with Kim Mateus, Chief Content Officer, Mequoda Group.
-Online Editors Roundtable led by Don Nicholas, CEO, Mequoda Group and Bryan Welch, Publisher & Editorial Director, Ogden Publications, Inc.
-YouTube for Editors: Getting the Most From Your Videos and the YouTube Platform with Patrick Hughes, New Media Producer, Mequoda Group.
-Blogging for Editors: 28 Simple Blogging Sources for Repurposing Old Content and Creating New Content with Kim Mateus, Chief Content Officer, Mequoda Group; Christopher Sturk, Managing Editor, Mequoda Group.
-Email Copywriting for Editors: Creating Email Promotions that Maximize Readership, Revenue and Profit with Mark Everett Johnson, Copywriter.
The hands-on, interactive bonus workshops at the Mequoda Summit East 2011 include:
-Mequoda System Strategy Workshop: How to Start and Run a Successful Special-Interest Media Website with Don Nicholas, CEO, Mequoda Group; Kim Mateus, Chief Content Officer, Mequoda Group.
-Mequoda SEO Workshop: Keyword Research Step-by-Step & SEO Copywriting with Norann Oleson, Keyword Specialist, Mequoda Group; Christopher Sturk, Managing Editor, Mequoda Group.
-Social Media Workshop: Building a Bigger Online Audience and Influencing More Sales Using Social Networks and Online Relationships with Amanda MacArthur, Social Media Specialist, Mequoda Group; Patrick Hughes, New Media Producer, Mequoda Group.
Learn more about the Mequoda Summit East 2011, including information on all of the guest speakers, sessions and registration information, now.
Mequoda Group helps legacy publishers make the transition to digital while understanding all aspects of their online business. We offer consulting, development and training opportunities aimed at increasing website performance and online revenue.
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing page templates properly helps online business build larger audiences, experience more website traffic and generate more revenue.
The Million Dollar Landing Page Templates free report from Mequoda Group was created to help online publishers develop landing page templates that successfully attract, engage and convert casual visitors.
The free report was compiled by analyzing landing page templates that companies have used to generate upwards of one million dollars.
This free report consists of best practice guidelines for landing page templates, examples of successful landing pages and two customizable landing page templates.
To get a better idea of this free report’s content, here is a section outline of Million Dollar Landing Page Templates:
-Million Dollar Landing Page Templates Section #1: Write Better Landing Page Headlines
-Million Dollar Landing Page Templates Section #2: Come up with a Better Story
-Million Dollar Landing Page Templates Section #3: Make Better Use of the Technology You Have
-Million Dollar Landing Page Templates Section #4: Get Better at Collecting Email Addresses
-Million Dollar Landing Page Templates Section #5: Use Better Testimonials to Give Yourself More Credit
-Million Dollar Landing Page Templates Section #6: Design Better Buttons & Links
-Million Dollar Landing Page Templates Section #7: Create Labels and Language that is Better Understood
-Million Dollar Landing Page Templates Section #8: Design for Better Readability
-Million Dollar Landing Page Templates Section #9: Keep it Better Updated with Clear Urgency
-Million Dollar Landing Page Templates Section #10: Make Sure it’s Not Better Read on High Speed Connections
-Million Dollar Landing Page Templates Section #11: Create a Design that is Better at Converting
-Million Dollar Landing Page Templates Section #12: Provide Better Order Options
-Million Dollar Landing Page Templates Section #13: Free Landing Page Templates
Selling products and building a bigger core audience is easier for online businesses when they utilize the information found with this free report. Without a well-designed landing page template, visitors may be confused or irritated with their experience. It’s important to grab the visitors’ attention within a few seconds of being on the landing pages, or they will likely not return.
If you are looking to create the best, most-effective landing page templates, download a free digital copy of Million Dollar Landing Page Templates now.
Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.