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Proven Organic Audience Development Secrets Revealed in New Free Handbook

A complete, exhaustive guide to organic audience development is now available

FOR IMMEDIATE RELEASE

March 14, 2014 - BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.

This handbook is available for free download from Mequoda.

Organic Audience Development Strategy, based on Mequoda’s extensive experience in helping hundreds of publishing brands succeed on the Internet, focuses on the single most important activity a publisher must master in the Internet age: building a large audience of loyal, dedicated followers to whom publishers can repeatedly market their products.

The handbook is geared toward legacy publishers wishing to improve and grow their businesses, and to entrepreneurs who recognize the Internet as a new way to find a voice and make money doing it.

Sadly, many publishers today still fail to understand the strategies that could help them make millions in online publishing. Now Nicholas and his team have researched, documented and compiled all the proven techniques their niche publishing clients use every day to succeed and build publishing empires.

Notes Nicholas, “If you’re looking for an easy answer to online publishing success, stop reading. We don’t have one.

“We do know dozens of publishers who have made online publishing a large part of their revenue stream.

“But we don’t know one who’s done it without putting in the effort to learn what actually works – as opposed to what they ‘heard’ works – and then spending the time and money it takes to execute the business model.”

And so Organic Audience Development Strategy starts by explaining the most fundamental concepts of organic audience development for publishers. It then turns to website architecture, which, to the surprise of many publishers, is critical in building a large audience. Nicholas explains how to convert unique visitors into registered users, digging into the finest points of architecture so readers can implement these strategies on their own.

Organic Audience Development Strategy also delves into the all-important search engine optimization strategy, with step-by-step instructions on optimizing everything from website pages to marketing campaigns. Social media marketing, another misunderstood strategy, is explained in detail, with specific case studies and guidance for leveraging Facebook, YouTube, Twitter, Pinterest and Google+.

The ultimate publishing and marketing platform, in Nicholas’ opinion, is email, and the handbook delivers detailed guidance on copywriting, email deliverability, analytics and email design. Templates for a variety of email types are included.

Finally, Nicholas and his team have include eight fascinating and inspiring case studies of successful Internet publishers, from the might TIME to the more humble Mother Earth News.

A team effort

Co-authors of the book include other members of the Mequoda Group team, including chief content officer Ed Coburn, lead copywriter and blogger Mary Van Doren and managing editor Amanda MacArthur. Says Nicholas, “Our team is in a unique position to gather this expertise, because we’ve gained our knowledge from working with more than 100 publishers in the digital age, learning everything we could from our work, drawing on our decades of magazine industry experience in the trenches, and compiling a huge database of best practices and digital publishing tips.

The expertise of Mequoda team members is what sets Mequoda apart from other consultants, with an array of specialists always on hand to deliver exactly what clients and readers need to succeed in online publishing,

But why is the Mequoda team giving away a 250-page book? That’s a secret from one of Nicholas’ other handbooks, Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online.

Nicholas and his team have recently published three other well-received handbooks for publishers:

All these handbooks are available for free download at Mequoda’s website, or for purchase at Amazon.

Download Organic Audience Development Strategy now:
http://www.mequoda.com/free-reports/organic-audience-development-strategy/

About Don Nicholas

Don Nicholas, CEO of Mequoda Group, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times last year. This year more than 100 publishing executives will attend his quarterly Digital Publishing & Marketing Intensive, where they will learn his comprehensive system for digital publishing and marketing.

About Mequoda Group

Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long-lasting and profitable customer relationships.

 

Complete Guide to Subscription Website Publishing Is Now Available Free

A complete, exhaustive guide to starting a subscription website is now available

FOR IMMEDIATE RELEASE

January 31, 2014 - BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.

Now Don Nicholas, author of Digital Magazine Publishing: Creating Digital Magazines in a Tablet Magazine Publishing World and Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Onlinehas just published another handbook, this one written to help any publisher master subscription website publishing and join other publishers who follow Nicholas’ advice in making millions online. All of handbooks can be downloaded for free.

Subscription Website Publishing: The 9 Most Profitable Subscription Website Business Models helps publishers determine the best business model for their content, as well as showing them how to create, price, organize and optimize content for publishing success.

In addition, readers will learn how to build brand loyalty, market a subscription website and measure success. In short, the book delivers everything any publisher must know to succeed in subscription website publishing.

Nicholas, a 35-year veteran of the magazine publishing industry, is in a unique position to write this book. He has been researching and documenting subscription website publishing since 1997, and his consulting company,Mequoda Group, has guided the development of 110 successful niche media websites. Don and his team have built and maintained more than 48 systems in markets as diverse as investing, crafting, executive education, religion, travel, health and lifestyle.

“A magazine is not a website. And a website is not a magazine,” explains Nicholas, noting one of the major misconceptions about subscription website publishing. “In fact, your subscription website isn’t even a website. It’s actually a combination of two or three websites.”

A complete guide to subscription website publishing

These websites all have specific purposes and distinct requirements. Subscription Website Publishing: The 9 Most Profitable Subscription Website Business Models painstakingly describes these website models, making it easier for niche publishers to launch their own sites, and understand how certain models work with the others to maximize traffic, engagement and revenues.

Almost any content producer will find the right model to build on after reading this book. The book also includes Nicholas’ proven methods for driving traffic and building an audience, and explains the OMI, or online media index, that Nicholas created as a tool for measuring success in subscription website publishing. There’s even a chapter on common mistakes that subscription website publishers make.

Finally, the book includes nine in-depth case studies of actual subscription websites, from TIME.com to EatingWell.com to CeramicArtsDaily.org, offering a slate of mentor sites that publishers can study across a wide range of media niches.

Co-authors of the book include other members of the Mequoda Group team, including Chief Content Officer Ed Coburn, Lead Copywriter and blogger Mary Van Doren and Managing Editor Amanda MacArthur. Says Nicholas, “Our team is in a unique position to gather this expertise, because we’ve gained our knowledge from working with more than 100 publishers in the digital age, learning everything we could from our work, drawing on our decades of magazine industry experience in the trenches, and compiling a huge database of best practices and digital publishing tips.”

This handbook is available free to anyone who subscribes to Mequoda’s free e-newsletter, which currently has 10,000+ existing subscribers. The newsletter is written to guide niche publishers in their daily efforts at subscription website publishing, digital magazine publishing, multiplatform publishing strategy and email strategy. A fourth handbook on email strategies is forthcoming.

Download Subscription Website Publishing: The 9 Most Profitable Subscription Website Business Models now:

http://www.mequoda.com/free-reports/subscription-website-design-free-report/

About Don Nicholas

Don Nicholas, CEO of Mequoda Group, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times last year. This year more than 100 publishing executives will attend his quarterly Digital Publishing & Marketing Intensive, where they will learn his comprehensive system for digital publishing and marketing.

About Mequoda Group

Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long-lasting and profitable customer relationships.

Proven Digital Magazine Publishing Secrets Revealed in New Free Handbook

The only complete guide to digital magazine publishing now available

FOR IMMEDIATE RELEASE

January 10, 2014BOSTONFollowing the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.

Digital Magazine Publishing, available free at the Mequoda website and also available for purchase at Amazon, is based on Mequoda’s extensive research and deep experience in helping clients become successful digital magazine publishers. It will be invaluable both to publishers with legacy print products as well as to entrepreneurs seeking to start new enterprises with digital-only products.

Digital Magazine Publishing is a complete guide to publishing digital magazines, which Nicholas believes is critical for the survival of the magazine industry.

“We have seen the future of magazine publishing, and it’s paperless,” says Nicholas. “Today, many consumers have begun predicting the demise of print publications. Pay-for-access online content is gaining newfound acceptance, and e-readers and computer tablets are enjoying soaring popularity.”

Most important, he notes: “Many of the publishers we work with generate more than 10 percent of their new subscription sales from digital channels, and that number is growing.”

That’s a key number in an industry struggling to overcome declining newsstand and advertising revenues. Nicholas backs it up by introducing his subject with his groundbreaking 2013 Mequoda Tablet Study, which showed that in 2013, 55% of Internet users either own or have access to a tablet.

“If growth occurs at the same rapid pace we’ve been witnessing thus far, we predict that market penetration will be at 85% by 2020,” he adds.

A complete guide to publishing digital magazines

Most publishers today approach the idea of digital magazines with hesitation, lacking background or experience to guide them in this wholly new enterprise. The 140-page Digital Magazine Publishing handbook, however, answers all of the questions most publishers have, and even some they probably haven’t yet thought of.

The guide outlines the steps necessary in launching a digital magazine, from choosing a format – all of the current formats are explained in detail, including pros and cons – to selecting software to pricing and marketing.

Digital Magazine Publishing clarifies the mysteries of digital magazine creation, including Mequoda’s recently released standards for design, content and functionality, and explodes the myth of the Apple remit rate, explaining how conventional wisdom calling it highway robbery for Apple is simply wrong.

The complex subject of digital circulation auditing is simplified – yes, Nicholas says, you should definitely be reporting your digital circulation if you want to sell advertising – and the murky issues surrounding digital advertising are also explained, leaving publishers with a clear picture of the future, and of their potential revenues to be gained in an age when print revenues are continuing their alarming decline.

Throughout the book, Nicholas illustrates his points with real-world examples from his clients and from leaders in digital magazine publishing – who are not who you might think they are. He also includes seven detailed case studies of digital magazines, from The Atlantic to MAD to Black Belt.

Co-authors of the book include other members of the Mequoda Group team, including chief content officer Ed Coburn, lead copywriter and blogger Mary Van Doren and managing editor Amanda MacArthur. Says Nicholas, “Our team is in a unique position to gather this expertise, because we’ve gained our knowledge from working with more than 100 publishers in the digital age, learning everything we could from our work, drawing on our decades of magazine industry experience in the trenches, and compiling a huge database of best practices and digital publishing tips.”

Why is Mequoda giving away a 145-page book? That’s a secret from Nicholas’ earlier work, Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online, which is also available for free here.

Download Digital Magazine Publishing now:

http://www.mequoda.com/free-reports/digital-magazine-publishing-strategy-basics/

About Don Nicholas

Don Nicholas, CEO of Mequoda Group, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times last year. This year more than 100 publishing executives will attend his quarterly Digital Publishing & Marketing Intensive, where they will learn his comprehensive system for digital publishing and marketing.

About Mequoda Group

Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long-lasting and profitable customer relationships.

 

 

Mequoda Releases New Multiplatform Publishing Strategy Handbook

Build your digital publishing empire with the secrets and proven techniques in this new 100-page handbook

FOR IMMEDIATE RELEASE

December 17, 2013BOSTONDon Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.

Multiplatform Publishing Strategy: 60 Digital Publishing Secrets for Making Millions Online documents a seismic shift of historic proportions in the publishing industry.

This book is written for magazine publishers who want to turn their single-product brand into one that publishes on many different platforms. Case studies include those from companies like The New Yorker, Business and Legal Resources and Harvard Health Publications. For example, says Nicholas, “We’ve analyzed the New Yorker’s highly successful digital magazine publishing operation to deliver diverse multiplatform publishing ideas for any digital publisher.”

Also included are the strategies behind some Mequoda clients’ success, including those whose website traffic has grown more than 100% in the past year. Some of these case studies include America’s Horse Daily, Mr. Food and the Biblical Archaeology Society.

Specific strategies include uncovering assets you didn’t know you had, using different platforms to serve different members of your audience, driving traffic organically through SEO, and recycling content so that everything you produce has multiple publishing platforms.

Co-authors of the book include chief content officer Ed Coburn, lead copywriter Mary Van Doren and managing editor Amanda MacArthur. “My team has spent hundreds of hours researching and documenting the most successful strategies and processes,” says Nicholas.

Why is Mequoda giving away a 100-page book? “Ah, that’s one of the secrets you’ll learn when you read it!” says Nicholas.

Download the Multiplatform Publishing Strategy Handbook now: http://www.mequoda.com/free-reports/multiplatform-publishing/

About Don Nicholas

Don Nicholas, CEO of Mequoda Group, has guided the development of more than 110 successful niche media websites including Consumer Reports, HR Daily Advisor, Investing Daily, Johns Hopkins Health Alerts, Knitting Daily, Program on Negotiation at Harvard Law School and Vida Y Salud. He is an expert in new business development, digital publishing and Internet marketing. His team’s Mequoda Method books, reports and posts were downloaded more than 850,000 times last year. This year more than 100 publishing executives will complete his quarterly Digital Publishing & Marketing Intensive where they will learn his comprehensive system for digital publishing and marketing.

About Mequoda Group

Mequoda Group offers training, consulting and development services for publishers to maximize their use of the Internet and other media outlets to create, build and retain long-lasting and profitable customer relationships.

Mequoda’s 2013 Tablet Study Predicts Internet Users Will Prefer Digital Magazines to Print by 2020

23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print — by 2020, 65% of all U.S. Adult Internet users will feel the same way

FOR IMMEDIATE RELEASE

May 20, 2013BOSTONAccording to the 2013 Mequoda Tablet Study, released today by Mequoda Group, 23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print. By 2020, Mequoda’s CEO Don Nicholas predicts that number will rise beyond the halfway point to 65% — including all U.S. Adult Internet users, not just tablet users.

The tablet study, which consisted of 1,293 U.S. Adult tablet users, consisted not just of people who own tablets, but also those who use them, since so many families share tablets. The iPad won the vote for popularity, reining in 62% of ownership, which parallels similar numbers to their market share. The Kindle Fire was a strong second place, and a combined number of Android-based tablets rang in third.

“The study is meant to glean insight into what tablet users are doing on their tablets. And as consultants to the magazine industry, we wanted to dig up not just the ‘what’ but also the ‘why’,” said Amanda MacArthur, Mequoda’s Managing Editor. “We wanted to figure out what makes digital magazines sell.”

The study showed that 13% of tablet users have purchased either a single issue magazine or a subscription on their tablets in the last thirty days. It also showed that tablet users consider digital books the most trustworthy source of information — even surpassing the word of their friends and family.

“The rapid consumer adoption of tablets, and an early preference for digital magazines over print magazines by their users, leads us to conclude that a long-range digital publishing strategy is imperative to the survival and prosperity of every magazine publisher,” says Nicholas.

In 2011, Mequoda Group conducted a robust study about the media consumption habits of millennials, called Mequoda’s Digital Native Survey. A 20-minute video offered face-to-face interviews with millennials and shed light on how and why they purchase digital content like music, video, digital books and digital magazines.

Like the previous study, Mequoda will be working over the summer to produce another video to help visualize the data found in their current 2013 Mequoda Tablet Study. The video will debut at their July Digital Publishing & Marketing Intensive in Boston, Massachusetts.

Download the 2013 Mequoda Tablet Study for free: http://www.mequoda.com/free-reports/mequoda-tablet-study/