In the I Like Crochet case study, the report outlines the decoy pricing strategy that Mequoda has championed, a strategy that drives more orders to the highest price point and more orders overall for all of the Mequoda clients who use it.
Also profiled is LED magazine, with a website, print/PDF edition and app edition. This case study demonstrates how much discreet advertising inventory can be generated in the new digital age.
Finally, the report takes a look at The New Yorker, which bucks the trend to either charge different prices for discreet products, or to use universal pricing, by offering three separate products, but all at the same price.
Niche publisher launches groundbreaking website magazine, revealing future of digital magazines
NORTHBROOK, IL (August 13, 2014) – Prime Publishing, publisher of 17 free craft websites and
March 14, 2014 – BOSTON — A complete, painstakingly documented handbook on audience development for Internet publishers has just been released. The 260-page handbook, Organic Audience Development Strategy: 68 Audience Development Strategies for Building a Robust Audience Development Plan, was written by Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group.
January 31, 2014 – BOSTON — Subscription website publishing is one of the hottest entrepreneurial ventures on the Internet, both for novices and for legacy publishers struggling to make the leap from print in a digital age.
January 10, 2014 – BOSTON — Following the recent release of his new Multiplatform Publishing Strategy handbook, Don Nicholas, a leading magazine industry consultant and CEO of Mequoda Group, has just published his second free handbook, Digital Magazine Publishing: Digital Publishing Tips for Creating Digital Magazines in a Tablet Magazine Publishing World.
Don Nicholas, who has spent 30 years as a publisher and consultant in the magazine publishing industry, has released a free 100-page handbook titled Multiplatform Publishing Strategy as a followup to his 10-year-old book, Internet Marketing Strategy for Publishers. “Ten years and one tablet revolution later, my newest professional goal is simple: To help each and every publisher successfully cross the new digital divide,” says Nicholas.
23% of tablet users currently prefer to read digital magazines on their tablets as opposed to print — by 2020, 65% of all U.S. Adult Internet users will feel the same way
A one-day intensive program designed specifically for publishers teaches how to successfully start and run an online business
Mequoda Group released details that its Digital Content Marketing Bootcamp will take place on January 24th, 2012 at New York City’s McGraw-Hill Conference Center.
The Digital Content Marketing Bootcamp, limited to 25 attendees, offers online publishers the opportunity to learn how to start and run a digital content marketing system through a detailed, step-by-step process featuring proven digital strategies for driving website traffic.
Stephen Reily of Vibrant Nation accepts the annual Mequoda Rocket Award, which honors the fastest growing Mequoda Gold Member website
September 20, 2011 (Waltham, MA)— The Mequoda Group awards growing special-interest online publishers each year with the Mequoda Rocket Award. The award is given away to the Mequoda Gold Member who has experienced the highest growth in total website traffic over a year’s span.
At the fall Mequoda Summit East 2011, Stephen Reily, publisher and CEO of Vibrant Nation received the award for leading an organization that experienced an 87.04% growth in website traffic between July 2010 and July 2011.
Learn How to Start and Run a Successful Online Business at the Mequoda Summit East 2011, September 13-16th
Discover first-hand the techniques used by online publishers and content marketers for supercharging your online business
(Boston, MA)—The Mequoda Summit East 2011, a hands-on program featuring keynote presentations, panel sessions, interactive workshops and networking opportunities, will take place September 13-16th, 2011 in the greater Boston area.
This Mequoda Summit will feature a new three-track format, new speakers and all the networking opportunities Mequoda Summits are famous for. The agenda for the Mequoda Summit East 2011 includes the following:
The Million Dollar Landing Page Templates free report uncovers landing page templates that use best practice guidelines and have generated upwards of one million dollars
Optimizing landing pages and designing landing page templates properly helps online business build larger audiences, experience more website traffic and generate more website traffic.
The Million Dollar Landing Page Templates free report from Mequoda Group was created to help online publishers develop landing page templates that successfully attract, engage and convert casual visitors.
The Million Dollar Landing Page Templates free white paper from Mequoda Group includes landing page examples, best practices and free downloadable landing page templates
Properly designed and optimized landing page templates allow companies to perform an array of tasks, from getting a casual visitor to convert to selling a product.
The Million Dollar Landing Page Templates free white paper incorporates landing page template best practices and examples of successful landing pages. The free report also includes a link to download free customizable landing page templates.
This free report discusses the value behind subscription websites, including the nine most profitable subscription website business models
Download a free digital copy of Building Subscription Websites: The 9 Most Profitable Website Business Models now
Subscription websites are becoming a more valuable component to online publishers. In fact, subscription websites are among the most profitable websites on the Internet.
As mobile and tablet devices become increasingly popular, subscription websites are being used at the core of the modern publishing revolution.
This free report from Mequoda Group discusses principles of a successful content marketing strategy that online publishers and content marketers are currently utilizing to create communities around their content
(Nationwide)—The Internet has become a media-rich landscape ripe for content marketing. Users can find content that interests them in many different formats, from written pieces to audio and video.
This is part of the reason why the Internet’s popularity continues to increase. Online publishers and content marketers can take advantage of this landscape by engaging in content marketing on many platforms.
This free report from Mequoda Group discusses the seven principles of the content marketing strategy that successful online publishers and content marketers are using
Content marketing has become a token of the special interest media experience.
In fact, it’s been reported by the Meltwater Group that Internet marketers will be working to make content marketing a priority of theirs in 2011.
This free report from Mequoda Group discusses the content marketing strategy that successful online publishers and content marketers are using
(Nationwide)—Studies have shown that content marketing is going to be a main focus for Internet marketers and online publishers during 2011.
This is so because content marketing is an informative, unobtrusive way of promoting products while forging long-lasting relationships with an audience.
This free report from Mequoda Group discusses how online publishers can begin building subscription websites
(Nationwide)—There is a renewed interest in subscription websites. Online publishers and content marketers are seeing the value behind subscription websites as they are among the most profitable websites on the Internet.
Any content producer or online publisher that has a lot of great content to offer should consider whether or not a subscription website would be of benefit to them.
This free report from Mequoda Group discusses rapid conversion landing pages and how they can benefit online publishers
(Nationwide)—Successful online marketing often involves building a database of potential customers. This database is then used to market to them, both on the website and with editorial and advertising email messages.
Online publishers engage in this activity because email can account for up to 60 percent of online revenue.
This free podcast from Mequoda Group discusses the various types of websites that publishers can build, which includes subscription websites.
(Nationwide)—There are a variety of website archetypes that can be utilized by online publishers to generate revenue.
In some of these website archetypes, the audience pays for the content. The audience members that end up paying for this content may be purchasing specific products, services or subscriptions to content that can be printed out and kept in the physical form.
This free podcast from Mequoda Group discusses search engine optimization tips and components of both SEO copywriting and SEO campaign management.
(Nationwide)—Paying attention to search engine optimization is the difference between getting high organic rankings in search engines and not being found by your audience members.
Search engine optimization is the process of improving visibility of a website and its web pages by incorporating your specific keywords in the page’s copy. Content marketers and online publishers engage heavily in search engine optimization in order to rank higher in search engines because the higher up in search results a listing appears, the better chance that publisher has of generating new email subscribers and overall revenue for the website.
This free report from Mequoda Group discusses SEO campaign management components including link building and ways of gaining landing page visibility
(Nationwide)—The best SEO keyword strategy for SEO campaign management is not necessarily about picking the most popular SEO keywords. If an SEO keyword strategy targets only highly popular and competitive terms, the odds of SEO success are minimal.
Instead, it’s important to aim for smaller targets; ones that that can be won and owned by a publisher.
This free report from Mequoda Group discusses ways to boost ROI by doing business on Twitter
(Nationwide)—Twitter has something similar to a search engine. It’s a website that is still unknown to many people, both Twitter users and outside observers who aren’t a part of the popular social network.
Search.Twitter.com is the URL address of the Twitter search engine. It can be used to search for a topic, brand, person or anything else and see what is being said on that topic.
This free report from Mequoda Group discusses email copywriting tips every email copywriter, editor or publisher should learn to maximize email conversion rates.
(Nationwide)—Utilizing email copywriting best practices helps email copywriters, editors and publishers maximize email conversion rates and generate more revenue.
Some of these email copywriting best practices are as follows:
This free report from Mequoda Group discusses 5 deadly membership website mistakes that should be avoided by online publishers
(Nationwide)—A membership website may appear to be an easy moneymaker for online publishers. Although membership websites can be very profitable, they are websites that require a great deal of forethought and evaluation before they can be created successfully.
Mistakes in membership websites are referred to as ‘deadly’ because they can kill a membership website’s success. However, by taking note of these common mistakes, it can be determined whether or not investing time and money in a membership website is a good idea or not.
This free report from Mequoda Group discusses 14 guidelines and 13 case studies for designing subscription websites
(Nationwide)—Some of the most successful websites let their users generate 99 percent of their content. The websites that can do this become leaders in building communities that draw in users and get them to read and post.
Websites with frequent postings are not only encouraging constant traffic due to fresh content, but they also generate thousands of pages of content. Generally there is a new page created for each topic covered. This massive amount of content and pages helps to drive search engine optimization through the roof.