Press Releases

This free report from Mequoda Group discusses membership websites, which can be a revenue-generating tool for online publishers

(Nationwide)—A membership website is an online information product. In order for users to access the information found behind the gated site, they need to register and pay whatever fee is associated. Users often times become members of membership websites because they contain an excessive amount of content that is typically updated regularly. For users interested in the content, it’s like being able to access an online library 24 hours a day, seven days a week.

A membership website would be a good product to create when publishers have an excess of content. This content may come from an associated print publication, newsletters, books, back-issues, or simply content that never reached the audience.

However, creating a membership website isn’t the right move for all content producers, even if they do have an excess of content. There are additional factors to consider while deciding whether or not it’s a smart decision to create a membership website.

To learn about five “deadly” factors that could make a membership website fail, start with Mequoda Group’s free 5 Deadly Membership Website Mistakes report.

Receive a free digital copy of 5 Deadly Membership Website Mistakes now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

This free report from Mequoda Group discusses 14 guidelines for subscription website design

(Nationwide)—A website that meets the goals of both the users and the publisher is said to have a strong strategic intent. Users typically have one goal: to answer a question they have or fulfill a need of theirs. Information or products can usually help them achieve the goal.

For publishers, there is usually a combination of three goals: generating ad revenue, selling products and building an email marketing lists.

The websites with the strongest strategic intent clearly displays the action to be taken. For subscription websites, immediately offering free trial subscriptions to new users is a good way of fulfilling the goal. An order form in editorial (OFIE), order form in navigation (OFIN), or a floater are good methods for capturing email address.

Users who are looking for informative content can easily sign-up for a free trial membership to see if the answers they seek are included in the membership. If the publisher successfully offers the information the users are looking for, there is a great opportunity to grow the circulation of subscribers by up-selling to the paid version of the membership.

To learn another 13 guidelines for subscription website design, start with Mequoda Group’s free Subscription Website Design report.

Receive a free digital copy of Subscription Website Design now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

This free report on website design guidelines from Mequoda Group will teach you mistakes to avoid while creating a website and best practices to utilize

(Nationwide)—A poorly designed website will discourage visitors and often spur them to leave the page and never return. It is very important to make a good first impression to users because it may be the only chance you get.

The following three website design mistakes should be known to anyone building a website. Acknowledging these mistakes will stop website designers from falling into the wrong traps.

Website Design Mistake #1 – Bury your frequency: To avoid this, websites should include their most current posts in a list from newest to oldest in the upper left website homepage quadrant.

Website Design Mistake #2 – Hide your content: To avoid this, use perma-link topic pages, tag pages and author pages. Including these will make sure that your articles aren’t given search engine-generated URLs. Search engine-generated URLs will make your site virtually invisible.

Website Design Mistake #3 – Avoid Keyword phrases: Clever headlines do not matter if an audience does not search for the keywords being used. Avoid this by using the Google Keyword Tool to determine what keywords people are searching for. Incorporate these keywords into the website content.

To learn more about website design guidelines, start with Mequoda Group’s free Website Homepage Design Basics.

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Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

This free report from Mequoda Group discusses how increase website traffic to free products through inbound links from other websites.

(Nationwide)—Inbound links are a major way of getting a free product on page-one in Google. Next to search engine optimization, there isn’t anything more important in the line of organic marketing.

The following tips will help increase website traffic to free products. They include:

Increasing Website Traffic Tip #1 – Link to the rapid conversion landing page: These links should be incorporated into comments places on external blogs.

Increasing Website Traffic Tip #2 – Distribute press releases every time: Every new free product should include a press campaign. There are a number of free press release distribution websites to do so.

Increasing Website Traffic Tip #3 – Reach out to individual bloggers: Build rapport with the bloggers first by adding useful comments to their articles. Then attempt to receive links from them after a good rapport is built.

Increasing Website Traffic Tip #4 – Include links to rapid conversion landing pages in a bio: Adding this information into any biographical page will allow interested parties to learn more the direct work of the individual.

Increasing Website Traffic Tip #5 – Create a unique URL: This will make it easy to link to a short, specific URL.

To learn additional tips on how to increase website traffic and build email marketing lists, start with Mequoda Group’s free Increasing Website Traffic & Building Email Marketing Lists eBook.

Receive a free digital copy of Increasing Website Traffic & Building Email Marketing Lists now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.

This free SEO Copywriting Handbook from Mequoda Group discusses everything online writers need to know about search engine optimization.

(Nationwide)—For website pages to reach high Google rankings for specific keywords, they have to be include meaningful, useful copy and an array of targeted keywords and phrases.

In order to gain a competitive advantage, online writers need to first realize that more people than ever are using the Internet to find informational content. Second, it’s important to realize that all website pages are potential landing pages for your website.

For SEO copywriters that are creating sales letters for products, these two facts are important. Since each website page is a landing page, this means more traffic can come from multiple locations.

In order for landing pages to achieve top search engine rankings, it’s necessary to do careful research and keyword-rich copywriting.

Since Google is still king of search engines, optimizing all potential landing pages for Google’s search engine algorithm will allow Google bots to find your website pages and scan them for the proper usage of keywords. This will also invite the search bots of Google’s competitors as well.

To learn everything writers need to know about SEO copywriting, start with Mequoda Group’s free SEO Copywriting Handbook.

Receive a free digital copy of the SEO Copywriting Handbook now.

Mequoda Group constantly strives to help publishers succeed online by providing them with an array of services, including free daily tips, free reports, webinars, live events, consulting services and software services.