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Advice

The 3 Truths of Building a Magazine Audience

Amanda MacArthur

How to build a magazine audience by giving away more than you receive

The foundational principles of Buddhism teach you that life is suffering, and that to live a better life, you must learn how to be content with that. No sugar-coating, just “yes, you’re right, life is hard, now let’s get on with it, shall we?” By   Continue

25 Email Design Best Practices for Publishers for Mobile and Desktop

Amanda MacArthur

It’s been reported that the average email users spends at average of 51 seconds on each email newsletter they read. If this average pertains to your market, you need to develop a way to maximize your email’s ability to connect with your audience.   Continue

SEO News: Organic, Paid, and Voice

Kim Mateus

Facebook’s mobile ad network reaches the top; Organic SEO news looks at 2016 data; The future of voice search
For the first time, Facebook’s mobile ad network has topped Google. MediaPost is reporting on this story, saying “Facebook’s mobile ad network emerged as the top-performing advertising network during the second part of 2016, giving marketers running campaigns   Continue

Top 12 Magazine Media Revenue Generation Systems

Don Nicholas

There I was, getting my hair cut at the village barbershop. The barber was a thirtysomething woman who was new to the shop.

While making small talk, she came to the inevitable question, “What do you do for a living?”

“I’m a magazine publishing consultant,” I said automatically, having answered the question that way many times over the past   Continue

How Fake News is Making Real Publishers Look Good

Luis Hernandez

Thanks to fake news, there’s a surge of interest in “real news” sites, which could turn the news industry around
We’ve written a bit about fake news lately. How Google is banning it, how Facebook is blocking it, and how it’s being blamed for the results of our presidential election. But one thing I find interesting   Continue

8 Ways to Sell Digital Magazine Subscriptions

Luis Hernandez

It’s amazing to look back to just a year or so ago, when digital magazines were still something of a novelty. Today, it’s a given that print publishers will soon create a digital version of their product if they haven’t already.
  Continue

Magazine Publishers Prevailing New Editions and Sites

Kim Mateus

Magazine publishers Hearst and The Atlantic share exciting news; Chemistry World gets a new website
Witnessing the still-changing world of print magazines is a sign that publishers have intentions of making it work financially, at least to some extent.

We’re seeing some major magazine publishers going that route, while other publishers bring new life to their digital   Continue

How Niche Websites Perform in Alexa’s Top 500

Don Nicholas

You might be surprised by the niche websites that top Alexa’s list of the highest ranking websites in the U.S.

A niche website is one that centers around a specific topic or area of interest. This doesn’t usually include general interest topics like news and politics, which everyone has a stake in, but more on the   Continue

What Is Multiplatform Publishing?

Don Nicholas

Back in 2006 I read an article comparing the fidelity and convenience of watching a movie on an iPod, a home theater, or in a state-of-the-art movie theater. The author cleverly pointed out that the three media platforms offer the viewer an inverted user experience on the dimensions of fidelity and convenience.

In other words, the users will experience high convenience and low fidelity on the iPod, or what now would be an iPad; moderate convenience and moderate fidelity with the home theater; and low convenience and high fidelity at the cinema. And for some people, it’s just about preference.   Continue

Multiplatform Publisher News: Revamping Revenue Structure, Investments, and Staff Changes

Kim Mateus

Multiplatform publisher news for keeping up with a changing industry
We begin today’s multiplatform publisher news with a look at Condé Nast, who is making a big move by eliminating the role of publishers. minOnline has the story, who says “The reorganization — anticipated even before the cross-title combination of creative, research, copy teams in October — adds new capabilities   Continue

Your Guide to Building a Profitable Subscription Website

Amanda MacArthur

Like any other business, subscription website publishing relies on getting your website taxonomy exactly right. Information architecture isn’t easy to understand – people earn special college degrees in order to grasp it! But subscription websites are different from ecommerce, event, retail, or a dozen other kinds of websites. And you simply can’t learn about subscription website taxonomy from those.   Continue

How Find the Best CMS for a Magazine

Bill Dugan

The best CMS for a magazine should be built for publishers, not everyone else

There’s no such thing as a one-size-fits-all content management system. The best CMS for a magazine should be built with a publisher in mind. After all, you have a different business model than a software company, e-tailer, or a small business using   Continue