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Advice

Strategy Spotlight with Don: Does Your CXMS Do All This?

Don Nicholas

Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all content, customer information and marketing programs into a single platform where data is shared in real time. We call this a customer experience management system (CXMS).   Continue

7 Golden Steps to Planning Successful Digital Magazine Editions

Don Nicholas

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive   Continue

Digital Publishers Find Success with Acquisitions, Licensing Deal

Kim Mateus

Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see as potentials for success. Today we’re reporting on some of the recent acquisitions taking place.

We begin with Future, which has reported growth with the help   Continue

14 Reports About Digital Magazine Publishing You Should Bookmark

Don Nicholas

We often hear about predictions for digital magazines; how they will grow, the revenue generation expected throughout the industry and the time frames associated with these numbers.

These predictions are important, as they help publishers better prepare for the future. What’s more interesting, however, is discovering how people who are already consuming digital magazines are enjoying their experiences.   Continue

Strategy Spotlight with Don: Multiple Eggs in Multiple Baskets

Don Nicholas

Who worries most about the money in their bank account? The person with three jobs, or the person with one? Because you can get fired, laid off, or your industry could go out of business overnight in one job, but it’s unlikely to happen in all three. And that’s exactly why, when running a magazine business, you can’t keep all of your revenue eggs in one basket, either.   Continue

Freebie Friday: Attract, Capture, Engage, and Monetize Better Starting Today

Amanda MacArthur

Our latest version of the Multiplatform Publishing Strategy handbook delivers a proven, integrated set of business processes, principles and tools for the digital publisher, whether you’re B2B, consumer, local, regional or national; multi-title or single.   Continue

6 Tips for Building an Email List with Social Media

Kim Mateus

Ultimately the goal of social media is to improve your search scores and drive traffic to your website. But social can be used to build an email list, and vice versa, email can be a great way to build a social following. And if you can capture a visitor on both platforms, then if they unsubscribe or unlike, you may still maintain a relationship on the backup medium and you haven’t lost them forever.   Continue

Multiplatform Publishers Adding Game-Changing Talent

Kim Mateus

Apple hires its first editor-in-chief; Multiplatform publishers Real Simple and Condé Nast add strength to their teams
Our reporting on multiplatform publishers leveraging new personnel for success continues today with news on Apple, Real Simple, and Condé Nast.

We begin with Apple, who has hired its first editor-in-chief.  Folio: reports, “Lauren Kern is leaving New York Magazine for a role as   Continue

58 Online Copywriting Power Words & Phrases

Amanda MacArthur

If you’re an experienced direct response copywriter, you know that “you” is generally considered to be the most powerful single word, ranking right up there with free, new and save.

As direct marketing legend Herschell Gordon Lewis says in The Art of Writing Copy, “Unless the reader regards himself as the target of your message, benefit can’t exist. Benefit demands a ‘We/You’ relationship.”   Continue

Step Back and Take a 1,000 Foot View of Your Business

“You live and die by your ability to prioritize. You must focus on the most important, mission-critical tasks each day and night, and then share, delegate, delay or skip the rest.” Those are the wise words of Jessica Jackley, co-founder of the successful micro-loan startup, Kiva. And Eli Broad, 185th wealthiest person in the world, and the only person we know of who has built two Fortune 500 companies in two different industries confirms prioritizing and delegating simply isn’t done enough. “The inability to delegate is one of the biggest problems I see with managers at all levels,” says Broad.
  Continue

4 Principles Every Multiplatform Publisher Should Live By

Don Nicholas

Mequoda Masters).

In fact, this council of elders in Mequodaland convinced us to come up with a set of four relatively simple principles you need in order to build a multiplatform media business that wouldn’t require a degree in Mequoda-ise to understand.   Continue

The Pros and Cons of Audio Conferences & Webinars

Don Nicholas

There are dozens of multi-media platforms we can distribute content on, but audio conferences and webinars have been the key to success for some publishers   Continue