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Advice

Simple Types of Usability Tests for Creating Happier Users and Better Websites

Kim Mateus

Even though you might associate usability with website design, it’s been an important factor in our everyday life for at least a century. Frederick Taylor’s Principles of Scientific Management, published in 1911, is the first instance where the world started paying attention to how people use things, and how we can help them be more efficient. In 1936, Frigidaire cited “usability” as a key feature of their new refrigerator. In 1943, Alphonse Chapanis made the case for redesigning airplane cockpits in order to reduce errors.

But it wasn’t until 1985 that Computer Usability Testing & Evaluation was published by Richard Spencer. Of course, by this point, usability wasn’t anything new, so designing computers that were most usable was a given. In fact, the war of operating systems, mainly between Microsoft and Apple, has been centered on usability since the beginning.

When home-accessible Internet arrived and websites became the next usability feat, Steve Krug published Don’t Make Me Think in 2000. I think we can all agree that web designers everywhere desperately needed this book back in 2000 and the web has become better for it.   Continue

Strategy Spotlight with Don: How to Keep 100% of Your Online Magazine Revenue

Don Nicholas

The Internet has made it cheap, easy and efficient to launch new streams of niche media revenue. Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model.
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Launching a Digital Magazine? 10 Things You Need to Know First

Don Nicholas

Before launching a digital magazine, read through these ten resources.
When it comes to launching a digital magazine, there’s no one FAQ online that can answer all your questions. What edition should you build? How should you price it? Which software is best, and can you get away with a simple PDF edition? We tried to   Continue

Digital Magazines Launching New Editions While Print Magazines Change

Kim Mateus

Digital magazines continue their development while some print publications go out of fashion. Today we’re reporting on some new cases of print magazines being shuttered for more emphasis on digital magazines.

We begin with T Magazine, published by NYT, and it’s recent change. MediaPost reports, “T magazine, The New York Times’ style magazine, has reduced its publishing frequency — from 13 to 11 issues a year.”   Continue

How to Start an Online Magazine With These Five Strategies

Don Nicholas

Knowing how to start an online magazine requires first understanding the differences between an online magazine and the dozens of other publishing models available to you in the 21st century.

These differences range from the obvious – a comparison with print products, for instance, is pretty straightforward – to the more nuanced: say, discerning an online magazine from a digital magazine. What could possibly separate the two other than terminology?!   Continue

Strategy Spotlight with Don: Do You Have These Four Goals in Mind?

Don Nicholas

You don’t get from point A to point B without goals and milestones. This applies to most situations in life, from a cross-country road trip, to training for a marathon, to a career in publishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains the four most important goals a publisher should hold close to their heart, in order to thrive as a multiplatform subscription publisher.   Continue

Our 2016 Mequoda American Magazine Reader Study & Handbook

Amanda MacArthur

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.   Continue

Creating Multiplatform Products: What to Sell, What to Give Away

Kim Mateus

Online content marketing is antithetical to anything we knew prior to 20 years ago — something Seth Godin terms interruption marketing. Everything I learned in college and during my early career, whether space ads, TV commercials or direct response, employed hardcore, confrontational marketing messages.   Continue

5 Email Newsletter Best Practices You Can Fix Today

Amanda MacArthur

It’s amazing to see the evolution of the email newsletter – how brands use it to communicate, how the designs have changed over the years, and how the strategies of staying relevant have advanced.

Even though email newsletters have been around for years, they are still valuable for digital publishers. They are often a publisher’s largest source of revenue.   Continue

The Best Audience Development Strategy Focuses on Audience Data and Behavior

Kim Mateus

Snapchat’s value as part of an audience development strategy is debated by marketers; The Boston Globe embraces Facebook notifications; Mashable bets on premium video as the future
The best audience development strategy is tested over time. The elements of the strategy are proven to be successful, and anything not working is re-examined. We take a look   Continue

Strategy Spotlight with Don: Save Time & Increase Revenue

Don Nicholas

Do you ever feel like you’re working harder than you need to? You probably are. Most people do. And the worst part is that without an outside perspective, you could spend your whole career trying to figure out how to work smarter, not harder.   Continue

Multiplatform Events: Digital, In-Person or Both?

Don Nicholas

How to create multiplatform events that serve both the in-person needs of your customers, but also your bottom line.
When a user conducts research to inform a decision, whether about where to hold a wedding, what car to buy, or how to spice tonight’s soup, she may want to consult her peers, or look to the   Continue