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Advice

The Portal Content Business Model Turns Strangers Into Subscribers

Bill Dugan

Portals are seen most often because not only are they a profitable model on their own, they’re also intended to build and feed an audience for affiliated premium subscription websites. They are specifically designed for SEO, email marketing, list building, lead generation and building engagement and loyalty. It’s a Mequoda best practice to build a portal for every subscription website we create.   Continue

Changes Come to Publisher Websites

Kim Mateus

Time enhances user experience for golfers; Surfing folds for digital; Conde Nast launches new publisher website Healthyish
Enhancements to publisher websites come with new ideas for reaching and engaging audiences.

We’re seeing this with Time Inc., and MediaPost has the story. “The site of Time Inc.’s Golf magazine has relaunched with a cleaner, more modern look that loads   Continue

The 9 Best Places to Use Good Keywords in Articles

Amanda MacArthur

Choosing good keywords and using them correctly is more than a strategy, it’s a lifeline for your investment in content and can keep traffic flowing indefinitely.

When you’re in the business of content, search engine optimization isn’t just a hip thing to do, it’s a necessity. Think about how much time your team spends every day   Continue

3 Subject Line Templates That Boost Email Open Rates

Amanda MacArthur

Email copywriting is a fine art. You can spend hours writing an elaborate salesletter or in-depth article that never gets read, simply because someone threw a half-thought-out subject line on the email blast it’s encapsulated in.

Every email copywriter keeps an arsenal of subject lines that capture their attention in their own email inboxes. I have hundreds of email newsletters and promotions in a folder that I refer to time and time again.   Continue

Should You Use Google AMP Pages? If You’re a News Publisher, the Time is Now

Kim Mateus

Publishers are seeing mixed results from Google AMP pages, but it just got even more important for news publications
According to Rank Ranger, who has been tracking the presence of Google AMP pages in mobile search results, only a quarter of pages that ranked in Google’s Top Pages were AMP pages at this time last year. It   Continue

Top 4 Subscription Website Publishing Goals

Don Nicholas

Your subscription website publishing performance the key to doubling, or even tripling, your organization’s revenue over the next five years.   Continue

Creating a Magazine Layout: Interactive Digital Magazine Elements Users Love

Luis Hernandez

Creating a magazine layout that includes interactivity is one more key toward selling more digital magazine subscriptions
It’s true that users prefer familiarity in digital magazines. As soon as you begin creating digital magazine apps that require an instruction manual to learn, many users tend to get frustrated. That’s why we think when designing a reflowed   Continue

10 Digital Publishing Tips and Strategies for Magazine Publishers

Luis Hernandez

Only five years after the advent of the tablet, strategies for successful digital magazine publishing are starting to sort themselves out and deliver measurable results. Of course at Mequoda, we’re all about documenting these things so digital publishers don’t have to re-invent the wheel.

Here are 10 things you must do if you want to join the ranks of millionaire publishers … a goal we think is worthy of all digital publishers today.   Continue

Magazines in Digital: The New Yorker’s “Digital Renaissance”

Kim Mateus

It’s not every day you get to see the path of magazines in digital. Here’s an inside look at how The New Yorker has been evolving.
Poynter recently published a great article  by Benjamin Mullin about how The New Yorker has changed to evolve for a digital atmosphere over the last decade.  Here are a few major adjustments   Continue

HTTP vs HTTPS: Why You Should Make the Transition for SEO

Don Nicholas

It’s time to solve the HTTP vs HTTPS debate: yes, you should update your whole site to https because Google says so
It’s the age-old question: HTTP vs HTTPS? Until now, it was optional except on credit card pages. But as you’ve probably heard, Google is ramping up its campaign to improve Internet security.

To Google, and   Continue

How Publishing Magazines on Kindle Will Boost Digital Circulation

Don Nicholas

Want to know how publishing magazines on Kindles will boost your digital circulation? The simple answer is math: you can only sell more digital issues, not less, by adding your magazine to a new platform.

And we consider Amazon’s Kindle Newsstand to be one of the three juggernauts of digital magazine publishing channels, alongside Google Play and Apple Newsstand. In fact, it’s in second place and I’ll tell you why a little later.   Continue

Multiplatform Publishers Reorganize and Hire New Talent

Kim Mateus

Multiplatform publishers Condé Nast and The Atlantic reorganize; Esquire names Buzzfeed editor to head website
The shuffling of talent among multiplatform publishers continues in places like Condé Nast, Esquire, and The Atlantic.

First, we begin by taking a look at Condé Nast’s reorganization, and WWD has the story. “The business side reorganization comes after the New York-based publisher   Continue