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Advice

Audience Development Shines Like it Did a Decade Ago

Kim Mateus

Organic SEO, email, syndication, social and video still among top audience development strategies
Change constantly occurs, but not all change is drastically different from what was. Take audience development, for instance. Audience development has evolved through the years, but some of the most time-tested strategies are still successful and being used today.

We begin today’s news with   Continue

How to Determine Native Advertising Pricing

Advertorial, native ad, sponsored content, custom content—tomato, tomahhhto—it’s all a similar scenario: a publisher creates and/or publishes content paid for by a sponsor. Regardless of how we refer to it, we’ve been doing it since publishers started selling ads on paper, and it’s come into vogue over the past few years now that ad dollars are being spent more online.
In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains where native advertising came from, and how you’ll know when your native advertising pricing is too low.   Continue

An Encyclopedic Collection of Digital Publishing Strategy

Amanda MacArthur

If you’re a publishing professional, don’t wait a minute longer before downloading our best practice handbooks. They were carefully curated into what we think are the most comprehensive handbooks on the four most important digital publishing topics:   Continue

How to Add Publishing Revenue to Your Bottom Line with Directory Listings

Kim Mateus

Increase publishing revenue with self-serve listings and more robust ad packages
The directory and listing-style content business has some pretty unique benefits. If executed correctly, this business add-on can be a win-win-win for any ambitious publisher.

Let’s say you’re a regional magazine who is primarily sponsor-driven and your sole publishing revenue stream is those ads. How can   Continue

Subscription Websites: Offerings and Requirements are Getting More Complex

Kim Mateus

Condé Nast U.S. expands subscription business; Amazon’s subscription service becomes an option; Subscription websites need to utilize ads that don’t violate rules
Subscription websites expand in a multitude of ways. Of course, as expansion takes places, there are always other issues to address. However, sometimes the levels of expansion are significant, and major multiplatform publishers can   Continue

Usability Testing: 5 Heat Map Tracking Tools to Watch What Your Visitors Do

Kim Mateus

If you want to know why your website is, or is not performing, start conducting usability studies. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heatmap tracking tools can make all the difference.   Continue

The Future of Magazines is Bright And Here’s Why

The essential core characteristics of a magazine are those that define the user experience.

In this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, explains how the attributes that define a magazine are not necessarily better or worse than those that define other media — movies, books, etc. They are simply different in terms of the user experience.   Continue

The Power of 3 in Selling Magazines

Don Nicholas

When we are in the process of business planning for a client, one big question we need to answer is what platforms they will publish their magazine on, going forward. Often they are selling magazines that are printed and wondering if an app or web edition is the logical next step.

  Continue

New Hires for Publishers with a Focus on Digital Initiatives

Kim Mateus

Digital publishers Hearst and Condé Nast add important pieces

We’re seeing some digital-focused personnel changes from major digital publishers.

We begin today with a story on Hearst’s new VP/Global Chief licensing director. Deadline reports, “Steve Ross, a top licensing exec who held positions at Fox Networks Group, News Corp, 20th Century Fox Film Corp and Mattel, has just been hired at Hearst Magazines as VP/Global Chief licensing director. He starts immediately and is responsible for the licensing of new consumer products initiatives, retail merchandising and e-commerce; brand migration including location-based and live events; and franchise development for Hearst’s portfolio.”   Continue

A Simple Framework for Planning and Modeling Your Digital Magazine

Don Nicholas

The questions you need to ask and the answers you should have before launching a new digital magazine
Publishers are embracing digital magazines because users are. And it’s true for B2C and B2B, as well as pure paid subscription, controlled circulation, or both. These publishers are taking advantage of digital editions to provide the features users want   Continue

Shopping Cart SEO: How to Optimize Your Cart for Search and Reviews

Kim Mateus

In practical terms, many publishers don’t really need a shopping cart. Many publishers have only a few products to sell. If your business offers one or two magazines, a few books and not much else, a direct offer management system is probably all you need. But if you have many products to sell – multiple subscription magazines, newsletters, books, webinars, videos, DVDs, etc – then a shopping cart is essential for facilitating more sales.   Continue

Big Strength Behind Email Marketing Continues

Kim Mateus

A new report on email marketing from ClickZ with Adestra reveals adjustments to email user habits

Email marketing is still a powerful medium, even though some pundits have been talking about its decline for years. A new report from ClickZ with Adestra details the value of email marketing today.   Continue