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Advice

Content Strategy Looks at Ads and Newsletter-Only Content

Kim Mateus

New report looks at the efficacy of ads on websites versus social; Huffington Post tries newsletter-only content strategy; Condé Nast rethinks digital website strategy
Which content strategy works best, ads on a publisher’s website or ads on social media? We begin by looking at a story from AdWeek, which is reporting on a study from Neuro-Insight that   Continue

Social Media Marketing for Magazines: How Top Publishers Get Seen

Amanda MacArthur

Social media marketing for magazines has become an art form of sorts, and some publications are leading the pack
It’s 2017: If your magazine doesn’t have a social media presence by now, then you’re light years behind the competition. It used to be a struggle to get buy-in from the higher-ups and prove the value of   Continue

The Best Audience Development Job Description We’ve Seen

Amanda MacArthur

Audience development personnel have a very specific, and incredibly important job within an organization.

Finding the right audience development staff can mean the difference between thousands of email subscribers and tens of thousands of dollars in additional revenue.

The best audience development job description I’ve ever seen comes from one of our clients.   Continue

Audience Development Strategies Deployed at Forbes

Kim Mateus

Forbes’ new audience development strategies include stories for social, podcasting, and focusing on millennials
We see audience development strategies frequently changing with new technologies and analytics. The leadership and direction of the publication is also an important part of the overall strategy.

Today we take a look at Forbes, which has been making changes to remain relevant   Continue

Looking for a Brilliant Content Officer

Don Nicholas

I bet you have great content.

Many niche publishers do. And, at Mequoda, we are deeply appreciative of the work that independent publishers do every day. Not only that, but we also know that success in our industry isn’t about slick marketing, or vast advertising resources.
Instead, we know you can make a great deal of money   Continue

Managing Remotely: Tips and Tools for Managing Editorial Teams from Afar

Luis Hernandez

Pretty soon, most magazines won’t just be managing editorial teams in-house—they’ll be managing more editors remotely. Here’s how to make the virtual world work for your publication.

Managing editorial teams in-person can be a challenge for any seasoned magazine executive. You’re dealing with constant looming deadlines, bouts of writer’s block, keeping your team on-task, and producing   Continue

5 Pubs Who Abandoned Print For Digital-Only Magazines

Luis Hernandez

Varying experiences from publishers that made the switch to digital-only magazines (and came back to tell the tale)
Digital-only magazines have had their ups, downs, and (in some cases) its “in-betweens.” While some digital magazines have remained powerful and influential after going digital, others have since been discontinued. And some of them end up seeing the light   Continue

Digital Magazine Websites: New Growth and a New Launch

Kim Mateus

Digital magazine websites Pitchfork and SI Swimsuit experienced highest traffic to date; ’Marin Arts & Culture’ debuts with print and digital editions
Today we’re looking at a few digital magazine websites that are experiencing new territories. We begin with a Condé Nast publication that’s having a great traffic experience. Pitchfork has experienced some major stats, and Folio is   Continue

Creating Passive Income and Recycling Content as a Multiplatform Publisher

Don Nicholas

How to create new products and passive income from old products as a multiplatform publisher

One of the most interesting rodents on the planet is the grasshopper mouse, native to the US and Mexico, which has a bit of a superpower: it’s impervious to venom. Also, it’s a carnivore. So it dines on venomous centipedes, scorpions   Continue

Selling Research Reports and White Papers: The Best White Paper Format

Don Nicholas

How would you like to expand your product line with something that’s based on content you already have, increases your credibility in your niche, offers your customers immediate gratification, and will sell in the thousands, maybe tens of thousands … or even millions?   Continue

New Multiplatform Editors and CRO Named

Kim Mateus

Digital Convergence Technologies Inc. names CRO; Meredith and Interview Magazine name new multiplatform editors
Today we’re sharing stories of new hirings, including multiplatform editors. First, we begin with a story from Publishing Executive on the new CRO at Digital Convergence Technologies Inc.

“Digital Convergence Technologies Inc. (DCT Inc ) has appointed Tim Murphy as its Chief Revenue   Continue

Freebie Friday: A Complete Guide to Increasing Website Traffic for Free

Amanda MacArthur

This handbook takes you from the big picture of building an audience to the minute but critical details website architecture that helps you build email lists. You’ll learn how the most successful publishers optimize entire sites for Google, from picking keywords to writing optimized content.   Continue