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Advice

Email Footer Examples and Best Practices for Keeping Readers Happy

Amanda MacArthur

We developed the Email Newsletter Scorecard with our friend and email marketing expert Jeanne Jennings. Let’s look today at #9: the all-important footer. In addition to abiding by CAN SPAM laws, having a footer resonates with the email recipient because it gives them a way to communicate with your brand, manage their subscription or opt out of your list if they choose. Giving these options makes your email newsletter and email spotlights more reputable.

Readers have come to expect that they can find this information in the email footer template of your mailings.   Continue

Strategy Spotlight with Don: How Three Publishers Leverage a Web Magazine for More Profit

In 2017, all major publishers and most independents have a website portal. What 95% don’t have is a web magazine. But those who do are flourishing.

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains why he thinks the web edition is the best edition.   Continue

The Rate of Change in Multiplatform Publishing is Accelerating

Don Nicholas

There’s a quote out there from Jonathan MacDonald I heard recently at an IMAG event that says, the rate of change you’re experiencing now represents the slowest rate of technological and societal change you are likely to experience in the rest of your life. So if you’re thinking that change in multiplatform publishing has been fast so far, you haven’t seen anything yet. It’s accelerating!   Continue

Multiplatform Publishing Facts, Figures, and Successful Strategies

Kim Mateus

The MPA releases its Magazine Media Factbook 2017/18, sharing multiplatform publishing data you can use
You may be surprised by some of the data we have to share about multiplatform publishing. But we’re not as surprised because we’re so ingrained in the industry and we constantly see the ongoing growth for multiplatform publishers.

Today we’re looking at research from   Continue

The Benefits of Online Advertising in a Nutshell

Don Nicholas

Once upon a time, online advertising had a shady reputation.

Luckily for publishers, that’s all in the past. The online advertising industry has improved its reputation, and consumers have become more accustomed to seeing these ads. Even the once-dreaded popup ad has become routine, especially when it’s carefully aligned with your content, which is a Mequoda Best Practice.   Continue

Strategy Spotlight with Don: The Risks and Benefits of Open Source Software for Online Publishing Systems

In today’s Strategy Spotlight, Don Nicholas, Chairman & CEO of Mequoda explains how open source software systems can actually hinder growth if you’re not careful with selecting your service providers.   Continue

Best Practice Updates in Website Conversion Architecture for Mobile & Desktop

Kim Mateus

Over the last 3-6 months desktop and mobile conversion best practices have changed in response to Google, who continues to challenge us in an effort to make the web a more pleasant place to search and learn.

If necessity is the mother of invention, then adversity is the father. And Google has given us some adverse conditions to work with as they try to accommodate the rise in mobile devices, and the rise in mobile traffic.   Continue

Fresh Website Design and a New Subscription Website Offering

Kim Mateus

Time Inc. adds to its subscription website offering; SNEWS and Smore launch new sites
A brand can enhance its value through its subscription website offering, in addition to the overall design of its website. Today we’re looking at three websites with new content and designs to share.

We begin today with Time Inc., which has upped its   Continue

Using “Self-Liquidating Premiums” to Help Close the Sale

Don Nicholas

An effective technique in information marketing is “self-liquidating premiums”—having the value of the premiums exceed the entire purchase price.

For example, let’s assume you have a product, perhaps a downloadable ebook, with a list price of $49.95. You’re selling it online at a discounted purchase price of $29.95.   Continue

Strategy Spotlight with Don: Does Your CXMS Do All This?

Don Nicholas

Your website typically includes dozens of components or subsystems. For a legacy business, many of these components already exist and must be integrated into a larger system that consolidates all content, customer information and marketing programs into a single platform where data is shared in real time. We call this a customer experience management system (CXMS).   Continue

7 Golden Steps to Planning Successful Digital Magazine Editions

Don Nicholas

Ask yourself these seven questions before starting your journey towards digital magazine transformation
I’m going to go ahead and assume if you’re reading this, you have a print publication who is asking for siblings. You’re at the magazine store and it’s eying the “big brother” t-shirts and wondering when it’s getting playmates.

Below you’ll find a comprehensive   Continue

Digital Publishers Find Success with Acquisitions, Licensing Deal

Kim Mateus

Future reports recent acquisitions as profitable; Digital publishers High Times acquired by investors; The Economist and Bloomberg strike licensing deal
Digital publishers acquire new media properties to fill gaps they see as potentials for success. Today we’re reporting on some of the recent acquisitions taking place.

We begin with Future, which has reported growth with the help   Continue