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Advice

Our 2016 Mequoda American Magazine Reader Study & Handbook

Amanda MacArthur

Take this information to the bank … 2016 Mequoda American Magazine Reader Study & Handbook & Handbook polled 3,241 U.S. adults with internet access and found that nearly 42% of them are reading digital magazines, up 13.8% from 2015.   Continue

How to Hire a Membership Website Development Firm That’s a Good Fit For Your Business

Bill Dugan

Your membership website development firm should be more than just a technological jester, they should be your sherpa.
If you’re a publisher, or are selling a subscription-based information product, it’s likely that at some point you’ll be looking for a new membership website development firm. We know this because most of our clients have come to   Continue

The Mequoda Magazine Content Business Model

Bill Dugan

Some of the most successful publishers let their users generate more than 99 percent of their content. The publishers that can do this become masters at building communities that draw users to both read and post.

Out of the nine subscription website business models, the community subscription website archetype is the only one where the publisher relies on its community to create the content. There are six premium (paid) archetypes, and three affinity (free) archetypes. This is one of the three free ones.   Continue

Content Publishers Experimenting with New Subscription Website Services

Kim Mateus

TripAdvisor offers subscriptions; Facebook attempting to appeal to subscription website publishers; Apple looks at original content
Subscription website services develop out of necessity and a desire to develop new revenue streams. In today’s digital world, the opportunity to make more from these streams continue to grow as devices and accessibility grow as well.

First, we’re seeing TripAdvisor   Continue

How to Make SEO-Friendly Mobile Interstitial Ads

Amanda MacArthur

How to make highly converting Floaters, pop-ups and mobile interstitial ads SEO-friendly
As you probably know, earlier this month, Google told publishers everywhere that they would begin penalizing them for pop-ups and Floaters which interfere with content on mobile pages. They’ve also told us not to show OFIEs to mobile users, the little order flows that   Continue

The 17 Best Email Subject Lines for Increasing Open Rates [+ Video]

Amanda MacArthur

Discover the carefully guarded source of the world’s most effective email subject lines that most professional copywriters don’t like to share   Continue

Google Cracks Down on Bad Ads

Kim Mateus

Google’s Bad Ads report shows action taken in 2016 to remove and ban deceptive advertising tactics
Finally, Google has decided to start cracking down on misleading and bad ads that look like news articles, or system errors that deceive users. When you think about it, these advertisers are paying for clickbait which probably has a high   Continue

Do You Have a Solid Business Plan for Success in Multiplatform Publishing?

Don Nicholas

Do you have a solid business plan for success in multiplatform publishing?

Unless you answered “You better believe it, pal!” to that question, I have another question for you.
How do you expect to succeed without a plan to get you there?
Of course, it’s not easy to navigate this brave new world of multiplatform publishing – at   Continue

36 Ways to Boost Magazine Circulation

Luis Hernandez

36 ways to build your Internet audience, revenue and profits while building your magazine circulation
There are five different ways to build a magazine audience. You can use free subscription offers, use efficient call to action placements, use time-tested brand-building techniques, email-building techniques and other types of traffic drivers.
Consider the offer
The offer is the most important   Continue

Best Digital Magazine Publishing Software You Can Use to Launch Your Digital Magazine

Luis Hernandez

Digital magazine publishing software is important; which option are you using?

Publishers have been trying digital magazine publishing software during the last few years in hopes of creating the best digital products for their audiences. And like everything else in digital magazine land, digital magazine software has evolved at light speed since we made our initial recommendations in January.

Here’s our latest (opinionated) look at the magazine software landscape.   Continue

Apple’s App Store Subscription Revenue Rises 74%

Kim Mateus

Why is subscription revenue falling for print publishers and rising for app store subscriptions?
While publishers are all fighting for their subscription lives, Apple’s over here seeing subscription revenue up 74%. While much of this revenue applies to app subscriptions for video subscriptions, games and software products, it does also include magazine apps. The top apps   Continue

2017 Mequoda State of the Union

Don Nicholas

Last year Mequoda launched seven new systems, went agile, and upgraded fulfillment options for our state-of-the-art CXMS
The history books will never look back at 2016 as an uneventful year. We elected Donald Trump as POTUS. Britain left the European Union. An ebola vaccine that’s 70-100% effective was invented. The Cubs broke their World Series curse.   Continue