By Chris Sturk • 04/03/2012
Tips for getting the most from your Pinterest experience
Content creators and content consumers ran to Pinterest earlier this year, and although the growth is reportedly slowing, the social site has around 20 million users and experiences over 1.36 million visitors each day.
Some publishers were excited to get on the Pinterest bandwagon, producing pinboards that display their visual content. Other publishers have been slow to adapt, particularly due to their content mainly being text-based.
In an article in today’s Mequoda Daily, Amanda MacArthur discusses how publishers are using Pinterest to drive more website traffic by pinning pull-quotes. This tactic focuses on the content and still makes it socially intriguing.
If you are a digital publisher just getting onboard with Pinterest, here are a few tools that will help along the way.
Like just mentioned, Pin a Quote is a tool that allows you to post pull quotes on your pinboard. After installing the tool, you simply highlight text you want to use and an image is created out of the highlighted text. By hitting the “Pin a Quote” bookmarklet, you can then add in who said the quote. You can then share the image on Pinterest of any other social network you choose.
This next tool lets you include a Pinterest social icon in email. The Pinterest Email App inserts a red “Follow Me On Pinterest” button in your email signature.
As with all social activities, digital publishers need to track and measure their activities. Pinpuff is one such tool that tracks your popularity and the value of your pins. PinReach is an additional tool that brings analytics and trend data to the Pinterest space.
Are you active on Pinterest? What are some tools you are using to enhance your experience?
Posted in Audience Development Strategy