By Chris Sturk • 07/03/2012
If you’ve been using Twitter for an extended period of time, you’ve probably developed a strategy that works for you.
Is your Twitter strategy working for you, or do you expect more engagement from your tweets? If you are looking for to improve your Twitter strategy, ask yourself these questions:
Are all of my links clickable? According to Buddy Media, 92% of linking errors can be attributed to forgetting to insert a space before a link. Test all of your links before scheduling or actively tweeting.
Do I have any Images to tweet? Strategies for Effective Tweeting shares that tweets with image links have engagement levels twice as high as tweets without image links.
Are you tweeting on weekends? Weekends are very active for Twitter usage. If you do not want to actively work on weekends, you can schedule tweets in advance with social tools like HootSuite.
Are you @ replying to comments? Twitter is all about engagement. If you want to build a robust audience, you need to start getting social.
Do you share time sensitive information? Time sensitive advertisements work well for brands. Focusing on important information in the moment may help you catch more followers.
If you haven’t already put these techniques to the test, try inserting them into your overall Twitter strategy.
Posted in Audience Development Strategy