By Chris Sturk • 09/24/2012
A look at some advanced SEO strategies
By now, digital publishers who receive a lot of traffic through search engines have the basics of SEO covered.
It’s the advanced strategies however that can lead to even more visibility.
There are some past insights we’ve shared live at Mequoda Summits that look at the advanced pieces of SEO. For instance, The SEO Imperatives and Insights Master Class focuses at the last Mequoda Summit focused on six specific aspects of SEO, including:
-Metadata: We looked at the meta-tactics used by About.com to drive tens of millions of visitors to their website each month.
-Keyword clusters: Paying close attention to the categorization of keyword phrases can mean more traffic for your website. A speaker from Interweave shared her keyword strategy that has resulted in an 80% increase of email signups.
-Blockbuster posts: A little research into keyword phrases can result in hundreds of thousands of new visitors each month. We taught attendees how to create Blockbuster SEO posts during this section.
-Benchmarking Google: The strategy TSI Network uses to benchmark their SEO data before and after large transitions was shared. This strategy helped them measure their success and keep data for the future.
-Site maps: A sitemap strategy can help drive more traffic to your website as the most important elements are displayed to search engines. We shared how PCWorld tackles this issue, and drives backend navigation to Google bots in the process.
-SEO audit: An SEO audit will show you any possible areas that you can be achieving better SEO results on. Some of the techniques we shared have lead to a major increase in traffic – sometimes instantly.
The Audience Development Summit won’t have all the same information on SEO, but it does discuss strategies for SEO campaign management and analyzing your content’s statistics. If you want to learn about using SEO to build a robust online audience, join us October 23-25 in New York City.
Originally published 3/12/2012
Posted in Audience Development Strategy