By Chris Sturk • 08/07/2012
Tools for Facebook, Twitter and Pinterest that will help build, retain and monitor an audience
Digital publishers can use the popularity of social media in a profound way. With the right tools, you can engage in conversations and send information to the people who seek it the most. Some of the tools for more social interactions are listed in this article.
First, this article shares five Facebook tool options that will help you make your website more social. The tools included in the article are: the “like” button, comments, recommendations, the live stream, and registration. If you want to learn more about these five options, and download any necessary apps related to them, this article will help you do so.
Next, I’ve included this article because I know there are a lot of publishers running to Pinterest to share pictures and pull quotes. The article features three Pinterest tools: Pin a Quote, Pinterest Email App, and Pin Reach. Pin a Quote is perfect for publishers that are heavily adding written content. PinReach is important for all Pinterest users, as it helps track valuable data.
Finally, there’s the recent article from Amanda MacArthur, which discusses the use of TweetCharts. If you aren’t familiar with TweetCharts, it’s a pretty amazing tool. According to MacArthur, “you can enter a keyword or hashtag, and the program will tell you the top content and users that surround the keyword.” Check out a brief case study she put together for this article, which shows her findings related to the keyword “diabetes”.
Do you have any other new tools you’ve found to be helpful in the optimization of social media? Please share your suggestions in the comments below.
Posted in Audience Development Strategy