By Chris Sturk • 03/20/2012
How are you driving engagement on your Facebook page?
If you ask some publishers about the value of Facebook, they might focus on the retail aspect. How using Facebook to spread the word of daily or weekly deals has evaluated sales.
However, simply spreading promotional materials through Facebook is not social. It’s not something a friend would do. Friends and family – people you share personal connections with – add value to your life. Businesses operating on Facebook have to do the same, or they will quickly become obsolete.
We’ve seen value created on Facebook by actively engaging an audience for a desirable cause. For instance, let’s take a look at SAP Press. The publisher wrote to their Facebook community, telling them that a special discount would be available once 1,000 people joined the page. SAP Press rallied by stating, “less than 100 to go!”, then asked, “Do you have some friends who should be here with us?”
This messages boasts discounted prices, gets fans excited, and calls on them to help. If the fans want that discount bad enough, they will be willing to tell their friends to join the page, right? SAP Press reached their goal of 1,000 fans and distributed their discount offer to their fans.
At the Mequoda Summit West 2012, you can learn more about this case study, including other ways to offer Facebook promotions, and the results publishers have received. The window to register is closing; book your seat today!
Posted in Audience Development Strategy