By Chris Sturk • 08/21/2012
A Twitter schedule that repurposes content can be a huge traffic driver for digital publishers.
Do you spend more time building your email file or your Twitter list?
If you’re heavy into SEO, you may be generating email subscribers without too much attention, although all SEO efforts do need an update once in awhile.
It’s true that email has been reported as a habitual activity. The majority of adults in the US check their email everyday, many using mobile devices to do so. Email serves as a reliable medium, one that has gained trust throughout the years.
However, just because email is used and trusted, it doesn’t mean it helps build impressions and brand recognition. Twitter, unlike email, has the ability to generate millions of impressions throughout a year.
For instance, if you have 5,000 Twitter followers and you send eight tweets each day, seven days per week, throughout a year you will have created 13.44 million impressions.
If your email file has 5,000 subscribers and you send an email six days per week, you will generate three million impressions less than your Twitter strategy.
Clearly I’m not trying to diminish your opinion of email. It is a valuable medium. But Twitter is a great way to get more eyes on your content.
In case you’re looking for more reasons to use Twitter, this article from MacArthur elaborates on five reasons for recycling content. Her main reasons are:
- More visibility
- More SEO benefit
- More opportunity for clicks
- Diversity of timing
- Experimenting with headlines
This other helpful article shares a strategy for creating 11 tweets from one piece of content. If you decide to follow this strategy, please share your experiences with us.
Posted in Audience Development Strategy