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The Best Paid and Free Press Release Sites

Our list of the best paid and free press release websites to submit your press releases for maximum SEO and traffic opportunities

On content-driven, information-rich websites we use press releases for more than the basic announcement. We also use them to release free white papers because we know they offer more opportunities for inbound links and the SEO benefits required to get a landing page ranked well in Google.

Since Google now holds us responsible for the inbound links that come to our site, we decided to update our annual guide to the best paid and free press release sites by completely eliminating the sites with low SEO scores. What started out as a 50-something list is now down to just nine.

These PR distribution services are deemed both credible and SEO-friendly, which are the only inbound links we truly value.

  • Credibility: We determined credibility by checking the SEO industry’s most trusted metrics: Google Pagerank, Majestic Trust Flow and Moz Domain Authority. This process eliminated most of the free sites in our list. We think paid sites should offer more link credibility in addition to bonus features, so we slimmed down our list to include only those with high scores, also.
  • Search Engine Optimization: We also took into account basic SEO functionality. These sites allow tagging, anchor text links, keyword data and other search elements. The paid sites typically allowed up to eight outbound links, whereas most free sites only allow one.

Our Top Paid vs. Free Press Release Sites

The differences between paid and free press release sites:

  • Free press release sites are usually web-based and may or may not let you include photos, videos, or HTML formatted content.
  • Paid press release sites usually have a press list that they will send your press releases to in addition to posting your release on their website and in their RSS feed. Many paid sites also offer extra SEO benefits like tagging, the option to edit your meta data, and grammar checking. They may also tweet your release to their lists depending on the level of service you choose. Robust analytics also come with the territory.

Free press release sites

I read recently about a test of 60 different free press release sites. The winner of their test was because it was the only one that got them in Google News. Unfortunately, that site had low ranking scores, so I didn’t include it in this list. It might be worth trying, though. The second place was, which I’ve added to the list this year because it’s almost up to snuff with the others and lets you include a live link.

We found to be the best free press release site. It allows links, tagging and branding for free, but most importantly, it has the highest ranks, unique traffic numbers and inbound links of its competitors. In our own comparative distribution tests, it also ranked higher than any other release.

As mentioned, we only included free sites with high ranks because you are who you associate with when it comes to search optimization and inbound links. Their ranks tell us about their SEO potential for any live links we put on their site.

Site PageRank  / Majestic Trust Flow  / Moz Domain Authority 6  / 45  / 87 6 / 39 / 78 6 / 33 / 78 5 / 34 / 74 5 / 29 / 65

The Organic Audience Development Strategy HandbookDrive visitors to your publishing website in droves and efficiently turn those visitors into a loyal, enthusiastic, engaged audience whose email addresses are nestled snugly in your audience database – all without paying a penny to Google.

 Download a FREE  copy of our Organic Audience Development Strategy handbook.

Paid press release sites

It’s a toss up between PRWeb and PRNewswire for the best paid press release site. PRNewswire has the highest PageRank of all the paid sites and offers a huge arsenal of tools for optimizing your release. It’s reported to have the best overall distribution also, but it comes with a hefty price tag. The average cost of a release with all the bells and whistles can cost as much as $1,000 although they do have iReach, which starts at $129. PRWeb offers a robust release around $200. Both offer activity and SEO reporting on press releases.

The list below started as a 20-something site list and has been slimmed down to four. After all, you only need one good distribution service, right? We removed all sites with a PageRank below 7 from this list because at these prices, they ought to offer high quality inbound links.The sites listed here are also known to cache your press release indefinitely. Some sites delete them after 90-180 days.

Site PageRank / Majestic Trust Flow  / Moz Domain Authority Pricing 8 / 79 / 91 $300+ 7 / 73 / 92 $99+ 7 / 75 / 93 $400+ 7 / 45 / 86 variable


Tips for choosing the best press release distribution service

  • Search Engine Optimization. Most press release sites are designed to allow you to optimize your press release for search engines using tags, anchor text links, header tags, etc. If you’re not sure, look on the PR website for a statement about press releases being optimized for search engines (SEO). Another note though: “avoid using keyword-specific anchor text in press releases. The best practice is to link with your Brand Name or URL to avoid accidental overoptimization penalties,” says Jacob Hagberg,
  • Note NoFollow tags. NoFollow tags are inserted into website code to stop the search engine spiders from following the links. If the spiders can’t follow the links in your press release, there is little benefit.
  • Seek Inbound Links. The more inbound links they receive, the more respect they will earn and the higher they will rank in search engines. The higher they rank in search engines, the more visible your press release will become, and the more traffic you will receive.

The “wire” isn’t the only way to get buzz out there these days, though. Try out some of these alternatives for unique and possibly even more valuable press coverage:

  • – Join a community of newsmakers and news-shakers on this PR-distribution and news social network.
  • - Create your own newsroom, or just create a free social media press release.
  • PitchEngine – Pitch your customers / subscribers directly and create elegant press releases.
  • Vocus – Use a large media database to make your own contacts and distribute your release personally.
  • Help a Reporter Out (HARO) – Don’t let the journalists come to you, go to the journalist by answering queries asked by major news outlets.

Promoting Freebies Through Press Releases

Most of the time we use free press releases to promote our free downloads. When we launch new freebies, we want the world to know! Here’s how we recommend organizing this process.

1.  Create a press release and submit it to free press release sites, and paid ones if you want.

2. Post the press release on your site.

3. Use your press release to create a circ-builder email and send it to your own email list.

4.  Work out an arrangement with your partners for them to promote the freemium and Rapid Conversion Landing Page (RCLP) to their lists using the copy from your circ builder.

5.  Send out Tweets and posts to Facebook about the new freemium. Direct readers to your RCLP and attach a unique tracking code.

  • Work with a copywriter to craft 12 unique promotional Tweets about the freemium.

  • Schedule those unique promotional Tweets once per day for 12 days.

  • Schedule them again once per month for 12 months.

  • On Facebook, promote your Freemium and its RCLP on the day it launches and at least once per month.

  • Test to see which formulas perform best.

6. Get in touch with industry bloggers and send them the PDF of your freemium. Include a link to the RCLP and a short bulleted list of take-aways to make their job easier when reviewing the product. Collect their Twitter addresses too, so you can @ them (just once, don’t be that guy!)

7.  Create a document that keeps track of everywhere you posted your press release, and all of the sites who wrote about your freemium. Create an ongoing press list from this so that you can focus your efforts more effectively the next time.

If you have anything else to add, add it in the comments!

This post was originally published in 2008 and is continually updated.

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63 thoughts on “The Best Paid and Free Press Release Sites

  1. Jim Stevens says:

    I liked your information on all the best free Press Release sites and all The best Paid Press Release sites. I needed a press release done for me. When I contacted most of these you could not really get a real person. I had lots of questions and they all directed me to an email that I had to post my question on and they would reply via email. Even more incredible was the fact that a lot of theses sites wanted me to create a user name and password first. That to me is extremely annoying. I decided to gop with a site a friend recommended that was not on here. He told me the price was reasonable and you don’t have to sign up. While yes I also had to send an email, they contacted me within 5 minutes of my email. NO JOKE..Try it.. The site really helped me out and understood my needs. I have become a fan of theirs thank in part to their excellent customer service and great rankings for my release. I am surprised they are not listed on your list.

  2. Here’s another to add to that list:

    Post Free Press

    Free account sign up, free press release submission, press releases published to the site immediately, and HTML links are allowed.

  3. vijai says:

    useful list….thanks for the post.

  4. Sarah Skerik says:

    Thanks for including on your list of best press release sites. We’re very glad that we topped the list! I do have one important clarification, however. We have many, many press release distribution options that start at far less than $1000, and still include our huge online distribution network. Our team are happy to talk through the options for reaching key audiences and hitting your objectives – while staying within your budget, even if you only have a few hundred dollars to spend. Thanks!

  5. Norann says:

    Thank you for the clarification on pricing….a variety of options for a variety of budgets.

  6. pThomas says:

    Great article. I’m a total press release noob and your article has enlightened me greatly. We are always coming out with new fax broadcast and fax blast services to offer to the business to business community but have never done press releases before. Now that I have read your fine post we will be doing press releases often. Thank You Very Much!!!

  7. This is a great tutorial and a list. Generally there are a numerous free press release websites in the internet, but only a few paid sites. I always under estimated the power of these paid pr sites, until i read your article, thanks again for the wonderful share.

  8. ray says:

    How updated is this article? particularly the ranking. Your article date is 2013 but some comments are as old as 2009.

  9. Amanda says:

    Hi Ray, at the bottom of the article you’ll find the original publication date of Oct. 10 2008. We update it every year and people have told us they bookmark it, so we just keep it here and update it. :)

  10. Jeffg says:

    We switched from PRWEB to Pressat with pretty good results.

    1. Alex says:

      Hi Jeffg:


      Kind Regards


  11. Michael says:

    Good list – I needed an update on PR distribution services and didn’t want to wade through the sea of options available.
    Glad to see PR and inbound links comparison too – it helps determine the ‘value’ I’ll be paying for.

  12. Norann says:

    I’m so glad that you found this post helpful. We will be updating our list periodically to ensure that our recommendations remains current. Keep checking back to find out which sites we believe are the best paid and free press release sites.

  13. Your article on press releases is very helpful. I have a site focused on workers’ compensation in Georgia, and I would like to use a press release site. However, it sounds like there is little SEO benefit to my site to help direct injured workers to the site. Do you have special suggestions for small businesses in niche industries like professional services.


  14. Julian says:

    You can try also – Alexa ranking 68,958

  15. Ralph Smith says:


    You mentioned PR Newswire costs $1000 that is not correct because it costs only $300. Also it would be nice if you added another column in your chart to list prices for comparison purposes.

    Overall a good article sans these issues.

  16. Nikolaus says:

    Very good post! thanks for shared links! :)

  17. Mike Smith says:

    prlog is free but it comes with some limitations, can anyone tell me what is the difference between i-news wire with prweb? it seems the first one is in my budget any differences? I like to know which one will help to promote a press release wider?

  18. Aaron says:

    A very helpful list. We’ve used a number of the free and paid sites listed over the years.

  19. Michael I says:

    Excellent list, however a little surprised that for press release distribution, 24-7 Press Release Newswire ( was left off BOTH sites, given our page rank, traffic and ranking.

    Otherwise, great list!

  20. Sharon H says:

    I have used – very good service. They not only publish press releases they distribute them to their own social network accounts: Ywitter and Pinterest. I have been very impressed by them. Costs £6.95 but I have receive excellent service.

  21. PRnob says:

    Hello, yes these are very useful site , also , you can include , its also a free press release sites .

  22. Trace Cohen says:

    Hey, thanks for including on your list, really appreciate it! is a free self-publishing news platform for PR professionals, agencies and brands to launch and socialize everything new. Our goal is to be the most comprehensive direct-to-customer source for the timeliest news of all new products, services and ideas to make sure that they can be found, discovered and shared.

    Would love any feedback or thoughts that you have.

    Founder of

  23. Tol says:

    Hope you do not mind me adding a new press release site –

  24. Tony says:

    This article is just judging the companies on pagerank which does not reflect how good they are by any means!!

    Pressat is one fantastic PR site missed from the article, it’s only PR 4 so I suppose you wont put it on the list.

  25. Amanda says:

    Hi Tony,

    Unfortunately the reality of SEO is that having low-quality links directed back at your site can do damage. That’s why we only choose sites with higher reputations.

    From there, we’ve analyzed how effective they are at getting press releases shared and distributed. The PageRank is simply the baseline for weeding out low-quality sites.

  26. Miki says: requires a company email address.You cant use your Google or yahoo email, for example. It has to be Since I don’t have a paid business email, this particular PR site is not an option for me.

  27. JR says:

    How many pr services should I submit my press resource to? Can I do a combination of free and paid sites? Is there an ideal mix? Are there negative consequences if I submit to too many? Thanks!

  28. Stacey Vaselaney says: is no longer free.

  29. David says: sent my news to google news !!!!

  30. Special thanks to all of you for writing such positive & grateful comments. I am creating a business network which leads to become first page rated on Google search and news.

  31. Tom D'Sel says:

    I did research on my own before settling on PR NewsChannel ( I found their prices to be fair and the sales person to be very knowledgeable. The prices you have quoted for the others are much lower than what I was quoted. Overall nice and helpful article.

  32. John Mike says:

    A very helpful list. requires a company email address.You can’t use any free email like gmail n others.

  33. My distribution service, eReleases, has been hitting PR home-runs since 1998. I offer discounts via this link:

  34. Jeremy says:

    Thanks for sharing such an amazing list. Although many microblogging websites like fiverr provide press release distribution services which are worth trying. It may be helpful for you

  35. Had a very bad experience with PRWeb, burned up two days of my time. Try other services.

  36. Darko says:

    I not sure if it’s still worth placing PR on Market Wire and PR Web. Looking the organic traffic data, it seems that these PR sites as well as most of the PR sites out there were heavily penalized by Google’s recent algorithm updates. It’s not worth the money although you may reach a large audience because of their distribution services.
    What’s your thinking Amanda?

  37. Zack Levin says:

    Can anyone tell us what is the best press release site (paid and free) for the arts? Particularly for opera, musical theater, and concerts?

  38. Chris says:

    NOT THE BEST on my list.

    PR.COM offers an okay user experience – everything looks a bit dated but key functionality is there.

    I felt misled by PR.COM

    I paid the extra fees for wider distribution and hyperlinks. (not included otherwise) BUT: PR.COM sends the release out with all links being nofollow! That makes it utterly worthless in terms of SEO. PR.COM strongly suggests using the extra service – paid hyperlinks – for SEO and never makes it clear they will do the links as nofollow.

    I received no response when contacting them about it.

    Would not do again.

  39. jackie mc'onor says:

    We outsourse the entire service – PR writing, localisation, optimisation and distribution to Amazing service for a very reasonable price, saves us loads of time!

  40. Ali Martin says:

    Submit your article on press releases is very helpful site

  41. Stella Cott says:

    Thanks for this Useful List.
    Here is another Press Release Site (Free and Paid) .

  42. Cado Magenge says:

    Excellent article with lots of useful information, many thanks.

  43. Alex says:

    For those of you looking for a free press release solution with a few premium features, I would highly recommend

  44. Len says:

    Thanks for a very informative article. Would you recommend posting same press release into more than one press release site (for example one paid and one free) or is it better to just stick with one?

  45. John says:

    Thank you for a good list of free and paid PR sites. Now, I know I’ll be trimming trusted websites in posting our company’s press releases.

    This is a good enlightenment article. The old press release practice must be streamlined with the changes in search engine rules about press releases.

    Since press release is one of the best sources of website traffic and heavy readership, setting the bar higher in choosing where to post press releases should be a key factor. This will not only help PRs get into Google news but will also increase the company’s credibity and professionalism.

  46. Dennis says:

    What is the best free service to release news for a marketing company? any suggestions?

  47. Anna says:

    Great post, Amanda!
    It’s always helful to have at hand these lists of free and paid services, though I have already known several of them.
    Thanks for sharing with useful tips for choosing the best press release services.

  48. Thank you for the comparisons but do you know if any of the businesses you listed would work better for a bankruptcy attorney in northern Kentucky?

  49. Nathan Smith says:

    I’ve noticed that a lot of the links on press releases are nofollow.

    Any suggestions on which press release distribution site(s) will allow dofollow links?

  50. So many press releases.. it can be such a difficult decision to make in choosing the right one.

  51. Carol says:

    Thanks for the article but by the time I found it most of the free PR distribution sites you rated are no longer free

  52. Gerard says:

    Very impressive and informative articles realting to press release syndication services, and I truly like the comparisons regarding PageRank, Domain Authority and mist importantly, Pricing.

  53. Madhav says:

    Can these press release site could be used for small blogs. Suppose I’ve education or tech blog.

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