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Give it Away to Make More Money? You Don’t Say!

Why would you give away content for free, in order to make money? Sounds crazy, but that’s how the smartest publishers we know have grown at an exponential speed.

In this week’s strategy spotlight, Don Nicholas, Chairman & CEO of Mequoda, explains three secrets on the why and how of using audience development to build a bigger subscription list. From there you can download How to Increase Your Audience and Decrease Your Marketing Budget to learn more.


Quick Strategy Tip of the Day from Don

nl-donIf you’re a reader of Mequoda, you may have noticed we’re firm believers in the power of email newsletters as a marketing channel – so much so that a Mequoda subscription website is built specifically to give away content and harvest email addresses, rather than sell magazine subscriptions.

This is a far cry from the old print days when you could rent or buy lists of addresses, and the one and only thing you had to do was sell subscriptions via carefully-crafted, elaborate direct marketing packages.

But we haven’t forgotten our roots. Of course every publisher’s goal is to sell subscriptions, even if it’s not front and center on subscription websites. So how do you sell subscriptions then? That’s exactly what you’ll find out when you download How to Increase Your Audience and Decrease Your Marketing Budget for FREE today.

In a nutshell, I’ll share with you some secrets before you go off and download the report.

  • If you align the content on an article page with the freebie being promoted, you can improve email capture rates dramatically. Promoting the wrong freebie on the wrong page is the biggest reason why so many businesses have low email capture rates.
  • If you want to make more sales through editorial emails, all you need to do is switch to a snippet-based format, and sandwich simple text ads in between each of your daily articles.
  • By creating search-optimized content on a daily basis, even if it’s re-optimized from a dusty old magazine archive, you can save yourself thousands of dollars on AdWords every month. Getting listed organically is totally free!

To learn more about building an audience on a budget so you can increase subscription sales, download How to Increase Your Audience and Decrease Your Marketing Budget for FREE today.


Discover how to get the most out of your website traffic and turn visitors into digital dollars.

How to Increase Your Audience and Decrease Your Marketing Budget is FREE to download and will show you how to use audience development to reduce costs and increase revenue. Download it today.

And if you want to talk more about everything you’ve read, and how to apply it to your own business, schedule a call to talk with Don and I.

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