By Chris Sturk • 06/19/2012
9 suggestions for developing a blog that people will want to read frequently
Getting people to your blog, and persuading them to read your content is a challenge. Fortunately, there are steps you can take to make your website an active hub for content seekers.
The following nine tips provide insight on getting people to read your blog. Since this article is just a brief guide, please feel free to add other suggestion in the comments below.
How to get people to read your blog tip #1: Be up front with the content you provide – Don’t attempt to mislead visitors. Present them with the information on the content associated with your website so they know what to expect from your blog.
How to get people to read your blog tip #2: Have a consistent and frequent publishing schedule – Publishing daily, or at least weekly, will keep your audience thinking about your content and your brand. It will also help them associate a specific time frame for your publishing endeavors.
How to get people to read your blog tip #3: Provide value with the content you publish – Accurate, informative, up-to-date, actionable or entertaining content is what your audience wants to see.
How to get people to read your blog tip #4: Optimize your content naturally – Adding keyword phrases to your content will help it get picked up by search engines if your density is strong (between three and five percent). Make sure your optimization is natural in nature.
How to get people to read your blog tip #5: Promote through external sources – Social media, PR sites, and social bookmarking sites can help you find new audience members, who are active through different activities.
The next three suggestions come from this article from Copyblogger.
How to get people to read your blog tip #6: Dual readership path – This speaks to the formatting of your content. The suggestion is that important content will be bolded, and different content sections will be properly spaced. This way, the content can read through well, while the bolded sections are easily scanned for a quick read.
How to get people to read your blog tip #7: Deep captions – Photo captures are some of the first read pieces of content on websites. Providing two or three sentences of copy can persuade the visitor to content reading the rest of the content.
How to get people to read your blog tip #8: Embrace the line break – Online content thrives when it’s readable. The line break helps separate content for easier reading experiences.
This last tip comes from Wikihow.
How to get people to read your blog tip #9: Comment on other people’s blog – Tapping into similar audiences, and dictating your knowledge from relevant comments, can help drive more traffic to your website.
Do you have a popular blog getting a lot of traffic? Please share any additional tips for getting people to read your blog in the comments below.
Posted in Audience Development Strategy