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Managing New SEO Changes

Actions taken to avoid negative Panda impacts

It began with Panda and has moved on to Penguin. Google’s latest update – known as the Penguin Update – launched on April 24th. The goal of this update was to stop websites from keyword stuffing and other forms of spamming Google. According to Google, the rollout is fully live.

If you were hit by Penguin, you should be able to tell already. If your traffic significantly decreased after the 24th, then it’s likely that your site was in violation.

In addition to Penguin, which targeted spam, a new Panda update rolled up earlier this month.  Panda’s main goal from the start has been to punish low-quality sites.  A recent article on SEOmoz discusses how one website was able to gain more traffic after the update by focusing on a better experience for visitors.

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The article cited the following changes as reasons why they were able to receive more traffic from Google after the recent Panda updates.

-Bounce rate: Their analytics program allowed them to find the pages with the highest bounce rates. They edited the content on the page to make the content more aligned. They also added a suggestion fly box and recommended articles for further reading. These changes helped lower the bounce rate, particularly on blog posts.

-Mobile: They addressed the 11% of mobile visits by creating a “full-featured mobile website.”

-Content: More content was added to pages that were lacking. Since spelling errors can be an issue, they added a spell checker to their reviews form. Plans to proof and correct all spelling errors are additional steps they will take.

Have you seen traffic increase after Panda updates? What do you attribute the changes to? We’d love to hear your thoughts.

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