By Chris Sturk • 06/19/2012
10 tips for developing findable content
An audience development blog is a valuable tool for interacting with online audiences and establishing a reputation within your market.
As any audience development professional will tell you, SEO is one of the most important components of developing an audience development blog. Below, I’ve listed a collection of SEO blogging tips that will help you better understand the process of driving targeted traffic to your website. The majority of these tips will be discussed in more depth during our Playing Nice with Google Penguin webinar, which shares key insights on avoiding penalties associated with Google’s recent algorithmic changes.
SEO blogging tips at a glance
SEO blogging tip #1: Keyword research – Use the Google Keyword Tool to find search volume for your primary and secondary keyword phrases.
SEO blogging tip #2: Optimization – Use your keyword phrases in the headline, subhead, body copy, and metadata of your landing pages.
SEO blogging tip #3: Link building – Establish relationships with other blogs and ask them for links to your content. Creating great content may lead to links in itself.
SEO blogging tip #4: Social media – Don’t just spread content through Twitter and Facebook; target your keywords and relevant users when possible.
SEO blogging tip #5: Content – Avoid low-quality content that doesn’t provide value to your audience. Google may penalize Websites with large amounts of low-quality content.
SEO blogging tip #6: Affiliate programs – If you are running affiliate programs, make sure your partners are reputable. Associations with spamming websites can lead to penalties from Google as well.
SEO blogging tip #7: Proper linking practices – The wrong balance of links is another focus of Google’s recent algorithm change. Reputable inbound links are good, while having too many cross-links from your own websites, affiliate links, or exact match anchor text links can lead to problems.
SEO blogging tip #8: Engagement – Social engagement is an element in favorable rankings. Blog comments, shares, and likes all show Google that your content has value.
SEO blogging tip #9: Keyword use – Optimizing your content with keywords is a positive strategy, however you need to keep your optimization to a safe amount. Keyword stuffing and over-optimization can lead to penalties.
SEO blogging tip #10: Avoiding punishable offenses – As addressed above, low unaligned content, relationships with spammers, and poor engagement can have negative results. Avoiding all of these is recommended to continue receiving search engine traffic.
For help with avoiding punishable SEO actions, join us on June 28th for the Playing Nice with Google Penguin webinar, where we will share seven tips to updated white hat SEO.
Posted in Audience Development Strategy