By Ryan Nicholas • 06/27/2012
Today we have some tips and advice from top bloggers on how to improve your company’s SMO.
Social Media Optimization (SMO) is a great tool that can ensure profitable running of online business entities on a sustained basis. It helps enhance your business credibility and reputation, as well as popularize the key services and products – at little cost to you. This ultimately boosts your profits. A consumer-driven website must employ SMO to leverage its inherent advantages.
Let us check some of the advantages that SMO offers to small-scale businesses to spread their wings faster:
Leverage the reach of social media sites
Popular social media sites, such as Facebook, MySpace, YouTube etc have a huge user base. SMO allows your business to tap the traffic. These serve as ideal avenues to market your business, and seek valuable feedback from users, who can directly talk about your business. Their effectiveness coupled with low costs make it extremely feasible even for a start-up or a small business to avail of these services.
Tips for improved SMO
Needless to say that in the web world the increasing connotation of social networking sites has made their role significant in optimization for the search engines. As a matter of fact, these days, without Social Media Optimization the SEO process is deficient. The very concept that you can actually reach out now to the potential customers directly to enquire about feedback of specific products or services in fact makes these social networking web sites like – Twitter, Facebook and LinkedIn rather popular.
As matter of fact, the web users from all across the globe now use these social networking web portals to socialize and connect with their friends. And this is exactly where expanding the online presence of the client’s web portal has become the foremost reason of SEO specialists in getting indulged in Social Media Optimization. Still the question remains unanswered – why this sudden shift? The fact is, we all love to interact. Unfortunately that is not happening because while some are speaking, others do not want to listen at all! Well, where do we finally end up? A place where there is more monologues than dialogues. And the place is the social networking sites. Let’s face it, SMO for your firm is no more just a luxury but in today’s Internet era it’s now a necessity. In a nutshell, more than you, your audience wants you there.
Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps
Social media optimization (SMO) is the process of optimizing content for social interaction, discussion and sharing. SMO can be applied to blogging, microblogging (social status updates), product pages, email, and more. Similar to SEO, there are on-page specific factors. This guide reviews the benefits, factors, and checkpoints for you to successfully apply on-page SMO to your website blog.
Why Bother with Social Media Optimization?
In its simplicity, SMO enables you to drive more traffic, interaction, and conversion while learning about your target audience and capturing tangible metrics to gauge your social media initiatives. Consider these benefits:
Social SEO - More shared links depicts you as an authority to search engines and improves SEO. Facebook, Twitter, and LinkedIn all feature top shared content as “Top News”, “Top Tweet”, and “Top Headlines” providing more opportunities to drive traffic.
Posted in Audience Development Strategy