By Amanda MacArthur • 09/08/2011
Guest blogging as a method for expanding your editorial reach
Hear me out, hear me out.
I know that daily publishing schedules already have you quivering in your sleep and on your way to work. Blogs take a lot of work to maintain and they cultivate a community so valuable that it’s become the number one marketing tool for every publisher out there.
….and that’s precisely the reason why it’s a great idea to try your hand at writing guest blogs.
Even though your website is considered the “go-to resource” for all things official and holy in your niche, there are still smaller one-editor run blogs that many people hold dear to their heart. You’re the corporate figure in the big suit, and they are the guy/gal next door.
Guest blogging gives you the opportunity to hang out with that next-door pal and let them introduce you personally to their close friends… their blog readers.
The biggest mistake that big publishers make, is thinking that they’re too big to compete with bloggers. Smart publishers have done the competitive analysis on these internet-born publishers and often find that the monthly audience of these bloggers matches or exceeds their own.
So let’s get down to it. Do yourself a favor and assign yourself one guest blog post to write (or assign) every single month. At the end of the year, you will have accumulated twelve inbound links from intimate blogs that share the same audience as yourself. Here are a few ways to start guest blogging right away:
- Make a list of competitors in your niche
- Get contact information for those bloggers (usually available on their website)
- Try reaching out via Twitter first, then email
- Offer ideas for guest blog posts and make sure to match them to the blog’s theme
Have any other ideas, or care to share your own guest blogging experiences? Let’s discuss in the comments!
Posted in Audience Development Strategy