Tips for Naming Your Single Edition Digital Products

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By Chris Sturk   •  02/02/2012

If you want your digital products found by audience members, you need to know how to name them

Reuse, recycle and repurpose; that is the mantra of digital publishers.

One way digital publishers are creating new revenue streams is by taking legacy magazine content and packaging it as singular digital products.

The deviation in the process focuses on the naming. Even though content from the past may already have a titled, you can change it will going digital. The topics themselves should be researched so you can find the best keywords to include in the title of the product.

Taking this step opens a larger possible audience for your content, which means a better revenue generating opportunities.

Do you need to refresh your keyword research skills? This skill set, along with keyword analysis and reporting helps digital publishers build bigger online audiences, so it is imperative for editors, copywriters and online marketers to talented in this field of work.

If you want to learn or relearn keyword research in a one-on-one setting, contact Kim Mateus via email or by phone at 401-293-0401 for consulting opportunities.

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