By Chris Sturk • 05/21/2012
A couple of social media tools that will help your audience development activities on Twitter
How are you developing audiences with your social media activities? I know some online editors and audience development professionals who like to tweet about educational articles, and add a hashtag to the tweet. This allows them to target audience members who track that same specific hashtagged keyword.
Other people take to Twitter in a different way by using tools designed for the micropublishing social network. One such tool is FollowerWonk.
If you are looking for a great tool for finding people in your niche, then FollowerWonk is your solution. The third-party tool has an option for searching the bios of Twitter users. Enter your primary keyword phrases into the search bar to see the popular audience members that share an interest in the same topic. You can then use this knowledge to add the right followers, follow these individuals, and start conversations.
For more on FollowerWonk, check out this article from Amanda MacArthur.
Another valuable search tool for Twitter is the Advanced Twitter Search. Here you can be very specific with your search by targeting exact words, phrases and hashtags. You can also specify which words should not be searched. If you want to search by location, or for specific accounts, it can be done.
Patrick Hughes wrote more about Advanced Twitter Search in this article, and even includes a helpful video tutorial.
Posted in Audience Development Strategy