By Amanda MacArthur • 01/03/2012
Search engine optimization no longer exists with an absence of social media. Now that Google credits “likes” and “tweets” so significantly in their algorithm, it would be pretty hard to launch a website and expect it to rank without any social media influence.
From the time you post a new page on your website, it could take an hour, a day, or a week to index depending how familiar Google is with your posts. However, sending one simple tweet about your new page indexes it immediately and you’re likely to see that new page within seconds or minutes.
That’s why we tell editors and online marketers repeatedly that search engine optimization is not a stand-alone strategy. Good keyword research is fundamental to any traffic-driving campaign, but the amplification that social media gives that campaign is crucial to truly competing in any search engine, especially Google.
If you’d like to discover a few ethical “hacks” along with a plan for implementing them in your online marketing campaigns, we’d be happy to set aside some time to work with you or your editors. Please contact Kim Mateus, via email or phone (401) 293-0401 to schedule a WebEx that addresses questions specific to your online publishing strategy.
Posted in Audience Development Strategy