I’m in the education world. We know that telling people things often doesn’t equate to them learning it. As a publisher, you are less familar with this type of thinking. But, from where I sit, I’m very aware that education has more to do with experience and engagement and involvement and less to do with giving people information.

You have some insights into what publishers need to learn to monetize their content. One possibility if for them to consider themselves to be in the education business, not the information publishing business.

This is actually great news since people are very happy to pay for education, less happy to pay for information.

How about you and me teaming up to market and develop a customized blogging course for publishers? Actually, we already have the blogging course which would only require a few tweeks to be great for publishers.