By Chris Sturk • 09/13/2011
The Mequoda Summit East 2011 focuses on an array of content marketing tips for experiencing more online business success
A diverse array of online publishers and content marketers started to gather at the Mequoda Summit East 2011 in Waltham, MA this week.
The three and a half day intensive conference is designed to share the most up-to-date content relevant to the online publishing environment.
Throughout the rest of the Summit, the group of professionals will share first-hand experiences that have yielded success within the digital environment.
During the first of today’s interactive workshops, Don Nicholas, CEO of Mequoda Group, and Kim Mateus, Chief Content Officer, shared the 49-steps of the new Mequoda System Strategy Workshop.
This comprehensive program details how online special-interest media businesses can be start and ran. The workshop’s step-by-step process shares from start to launch the information necessary to have a success-driven online business.
This workshop, which we’ve discussed before in the articles “Mequoda System Strategy Workshop Presented for the Motley Fool” and “When Users Expect to Pay, Are You Ready to Sell?”, will be presented again live in New York City on October 27th.
As a content marketing specialist and devoted practitioner, one of the components of the Mequoda System Strategy Workshop I found interesting was the five strategic components of a content marketing system.
It’s these components that define all the processes we go through as content marketers and online publishers.
5 strategic components of a content marketing system
Deliverables: What is the content you have to offer your audience? It is your content, expertise and services that you want to bring to the masses. Many online publishers focus on blog articles, educational lessons and actionable tools.
Packages: How are you going to package your deliverable content? Beyond your blog, will you offer content through books, periodicals, courses or applications? Many publishers are using these content packaging types successfully. Some are using all of these types to probably take place in multi-platform publishing.
Offers: What offers will you make to your audience members? Will you offer a lot of free content, or a very small amount? The amount of free content you offer may make a difference in the size of your audience and the amount of email recipients you receive.
Website archetypes: How will you house your content and provide it to your audience? Which components will incorporate free content, and which will include the sales process? Many online publishers provide a free blog with hundreds or thousands of articles. Additionally, many offer premium content through stores and subscription websites.
Marketing channels: What type of channels will you use for marketing your premium content? All Mequoda System publishers use organic methods like search engine optimization, email and social media to spread content. Others choose to use paid marketing as an additional method for reaching audience members. Paid marketing options for an online publisher often involves Google Adwords, banner ads, affiliate networks and retail networks.
Don’t ever forget the core strategic components of content marketing, or your online business’ success may be limited.
Posted in Content Marketing Strategy