By Chris Sturk • 03/22/2011
Discover 7 principles of content marketing that make up a successful content marketing strategy
In the Mequoda Daily yesterday, we discussed four reasons why content marketing efforts fail.
If you haven’t been experiencing the success you expect with your content marketing efforts, it’s worth your time to critically look at your body of work to determine if those four reasons apply to you.
As a recap, here are the four reasons that were discussed: frequency, the amount of content you have, poor content quality and not properly reaching your target audience.
These of course aren’t the only reasons why content marketing efforts fail. Not abiding by the seven principles of a highly successful content marketing strategy could be part of the reason as well.
If you are seeking a better strategy for content marketing, join us today at 12:30 pm ET for our Content Marketing Made Simple webinar.
During this webinar, Don Nicholas, Executive Director of Mequoda Group, will lead you on a 90-minute journey to discover the most simplified, up-to-date version of content marketing around.
You should attend Content Marketing Made Simple if…
You have never heard Don teach content marketing during a Mequoda Summit, a FIPP Digital Publishing Course or a live Mequoda Content Marketing Seminar.
During this interactive 90-minute program you will be able to ask any questions you have while learning the seven principles of a content marketing strategy. These include:
-Content Marketing Principle #1: Understand User Needs
-Content Marketing Principle #2: Use Many Platforms
-Content Marketing Principle #3: Leverage Organic Media
-Content Marketing Principle #4: Build User Relationships
-Content Marketing Principle #5: Maximize Customer Value
-Content Marketing Principle #6: Empower Your Organization
-Content Marketing Principle #7: Manage by Exception
Many online publishing companies have experienced this same content from Don, including Aspire, BLR, The Motley Fool, The Dark Intelligence Group Inc., Meredith, Rodale and the American Ceramics Society among others.
Don’t falter in your content marketing efforts any longer. Join us today for our Content Marketing Made Simple webinar and leave the 90-minute program with an actionable content marketing strategy you can begin using right away. Register now.
Posted in Content Marketing Strategy