Which Type of Advertising Compliments Your Internet Marketing Strategy?
By Michelle L. Rodriguez • 09/17/2010
Pros and cons of free and paid advertising
Which is the best way to increase website traffic, free or paid advertising? When it comes to increasing website traffic there is no right or wrong. Each has a place.
If your goal is to convert website traffic at a fast pace, then paid advertising may be for you. Free website traffic is more personal and focuses on relationship building. While this all takes time, in the end you’ll like experience high quality traffic results.
Free Advertising
What do I mean that free advertising results in high quality traffic? Free advertising focuses on building relationships and brand preference with your audience. This increases the “know, like, trust factor” over time. Then, you are able to convert them into buyers.
Some examples of free website advertising are:
- Blogs or Articles
- Email newsletters
- Video posts
- Social media posts
- Press releases
All of these examples require the same thing – good organic search optimization. Another benefit to this process is that it never stops working for you. Your blog, video posts, and press releases will live on the Internet forever, all the while driving website traffic.
Paid Advertising
If want results NOW, then paid advertising might be right for you. Paid advertising allows you to target a specific audience which generally yields favorable results – increased website traffic – in a relatively short period of time. Paid advertising will require some testing and sampling to determine traffic flow and a budget.
Some examples of free website advertising are:
- Pay-per-Click ads
- Ezine ads
- Banner ads
- Pay-per-Week ads
- Online directories
- Press Releases
- Affiliate Programs
Conclusion
Free website traffic and paid website traffic each have their pros and cons. It may take some trial and error to figure out what works best for you. Some opt to include both in their Internet Marketing Strategy.
Which do you prefer, free or paid advertising? Please share your comments below.
Related Posts
Posted in Content Marketing Strategy
