By Chris Sturk • 07/26/2012
For digital magazine publishing success, there has to be correlation with your print publishing endeavors
Going from print to digital can be difficult for publishers who are so familiar with print. One of the big issues these publishers often face is bringing subscribers into the digital age too. Below are a few tips for digital magazine renewals.
Digital magazine publishing renewal tips
Digital magazine publishing renewal tip #1: For your current print subscribers, when you send renewal notices in the mail, make them aware of your digital subscription options. Some publishers bundle digital subscriptions with print subscriptions. This may be a technique you’ll want to try as well, since it will familiarize your print subscribers with your digital products.
Digital magazine publishing renewal tip #2: Next, if you’ve noticed the loss of print subscribers, you can try to reclaim them as digital subscribers. Try communicating with them via mail or email to inform them of the digital offerings. If they chose to stop getting print because they are more interested in digital content, this strategy may be beneficial to you.
Digital magazine publishing renewal tip #3: Finally, keep your renewal pricing similar to the original purchase price. If the offer doesn’t spur a sale, you can try experimenting with added-value campaigns.
Have any tips to share for digital magazine publishing renewals? Please add your insight to the comments below.
Posted in Digital Magazine Publishing