By Chris Sturk • 07/05/2012
How presentation is evolving to make life easier for digital magazine consumers
Digital magazine publishing success relies on consistent adoption by audience members. In order to do this, connections need to be made, and steps benefitting the customer need to be taken.
Below, there are three advances taken by publishers who are focusing on providing the right audience experience, before and after purchase. Let’s take a look at these digital magazine publishing tips now.
How to connect with an audience with apps.
There are certainly a variety of apps within the digital magazine publishing marketplace. Some have complex functionality, allowing users to interact in many ways, while others are more simplistic in nature.
Tim Moore, creator of Letter to Jane, points out that simplicity can be very beneficial in digital magazine publishing. “The industry is starting to learn that readers don’t necessarily want to be blown away. They don’t need a new layer on top of what you’ve already been giving them.”
As smartphones take on digital magazine publishing opportunities, this salute to simplicity becomes even more recognizable.
How digital magazine publishing fuels a more personal feeling.
Print magazines are very pristine. You pick them up in stores – they are clean and spotless. This may be the model of a magazine we’ve come to associate with, but is it the only way for the development of magazine content?
Digitally, this can all change. For instance, let’s take a look at TRVL, an iPad-only travel magazine. The TRVL approach to digital magazine publishing focuses on a personal feel. They don’t crop photos or put text on them because they want to paint the picture of the experience for the reader. In an interview with MediaShift, co-founder Michael Elings said, “We don’t talk about how much it costs to drink something at Times Square, but we try to get the feeling of when you step out of a cab in Times Square, the wind blows through your hair, coming through the buildings.”
Maybe this approach of creating relatable vantage points will catch on with more publishers, now that it’s easier to share visual content.
How digital magazine publishers can educate their audience on buying options.
In today’s digital world, it’s not surprising when a consumer owns multiple digital devices for viewing content. And even for those who only own one device, or are contemplating which device to purchase, providing audiences with features and functionality associated with your digital publication and the device used to view it helps educate the purchasing decision.
Reader’s Digest provides this option at their website. The Digital Editions page has sections for the Apple iPad, Amazon Kindle Fire, B&N Nook, and Zinio – each listing benefits associated with the device and direct purchasing options.
These three techniques have helped digital publishers cater to audiences in a way that brings personal relationships into view.
What do you think about digital magazine publishing becoming more personal? Do you think it’s the wave of the future? Please add your comments below.
Posted in Digital Magazine Publishing