5 Ways Digital Publishers Generate Revenue

By Chris Sturk • 09/13/2012

The digital revolution not only makes content more accessible; it offers additional ways to generate revenue

Have the changes in digital magazine publishing created new revenue generating opportunities for you?

Those opportunities may exist for many digital publishers, even if they don’t realize it due to other focuses.

Here are five options for generating revenue that you may not have considered.

How digital magazine publishing can lead to new revenue streams

-Build an events-based business: Branded online advertising and live event sponsorship creates multiple revenue stream opportunities. You can promote these events within digital magazine publishing initiatives, along with email newsletters, online press releases, social media, and search engine optimization.

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-Advertising sponsorships: Positioning is key when it comes to advertising sponsorships. Advertisers want prime real estate and are willing to pay for it. If you have space available on your website that isn’t being used by your own advertisements, you have the chance to generate extra revenue.

-Using listings to generate profit: Listings are valuable because they drive website traffic. After getting the traffic to your site, providing additional content, like featured articles, will keep users coming back.

-Sell subscriptions: Today, some publishers are using universal digital access as a selling point for both print and digital subscribers. Digital additions help keep subscribers interested in the long-term subscription. Subscriptions are ideal for digital publishers because they are a source of renewable income.

-Maximize sponsor revenue through leads: Third-party advertisers aren’t just interested in impressions, they want users to take action. If you provide an active community, your sponsors have a great opportunity to get the ROI they expect.

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Editor Note: Originally published on 3/19/2012