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8 Good Reasons to Offer a Web Magazine Library

Do you think offering your readers a 24/7 online encyclopedia of information is a product they might subscribe to? Would they be willing to pay more for a print subscription if they could receive both for one price? The latter is usually the reason why publishers decide to create a digital archive of their back issues, and the revenue numbers we see from this upsell tells us it’s worth the investment.

If you’ve already decided to make a web magazine library part of your online publishing strategy: that’s great. But before you move on, take a moment to finish this week’s strategy spotlight with Don Nicholas, Chairman & CEO of Mequoda, who will elaborate on the most beneficial reasons for investing the capital to organize this not-so-small endeavor.

Quick Strategy Tip of the Day from Don

nl-donCreating a web magazine library through a magazine subscription website is one of our favorite multiplatform publishing platforms because it’s such a profitable resource.

If you have been considering adding a web magazine and library to your roster of platforms, in addition to your app magazine and print magazine, here are a few reasons we recommend moving forward:

1. The content for your web magazine library already exists. If your magazine has been in business for 10 to 20 years or longer, then you have a mighty back issue archive to digitize, but it will become your greatest resource of new content and passive income.

2. The library content is free (for you). The content already exists, which means the content is free. You might have thousands to hundreds of thousands of articles of free content. The content still needs to be webified and edited, but it’s now technically free, or at least paid for.

3. Your web magazine library makes money while you sleep. Every month, or week, or however often you update, your web magazine library will get updated with the newest content. Otherwise, once your back archives and articles are uploaded, they don’t need to be updated, and you can generate additional revenue from this platform without added effort.

4. Your web magazine library content doesn’t need to be optimized for the web. This is the first and only time we won’t tell you to optimize something for the web – because all of this content is behind a wall, and Google can’t search it anyway.

5. Your web magazine library can be recycled into your free Portal. The free articles you give away on your Portal are used to promote your magazine subscription website (which hosts your web magazine library). This means you can repurpose content from the library into your free Portal. It also means you have to SEO the posts!

6. Your web magazine library is an upsell. Once your library is jam-packed with content for decades, you have a pretty lofty upsell. With contrast pricing, you can add significant additional revenue. Just take a look at Biblical Archaeology Society, who sells their print magazine for $24.97, app magazine for $19.97, and the web magazine library for $29.97. But you can get all three for $34.97. Now, $34.95 contrasted with $19.95 seems pricey, doesn’t it? But if you’re like most buyers, you’ll also spot the $29.95 price compared to the $34.95 price – and now $34.95 doesn’t seem so high. Hey, it’s just $5 more … and you can get what’s behind Door #1, Door #2 and Door #3 for that extra $5! Might as well go for it!

7. Your web magazine library is easy to search. With search functionality implemented, your editors can always go back and quickly find information for new articles. Or maybe your farming magazine wants to write about what the price of feed was back in 1950? Dig up an old article! You’re now your own reference library.

8. It practically promotes itself. Don’t be shy about posting snippets from noteworthy, historical articles in your archive. You’re free to tease non-subscribers with the content they can only get their hands on if they subscribe. With so much content, you have much promotional material to work with.

Mequoda is the most well-known consultancy and development company that specifically transforms magazines into multiplatform publishers. We have built our own Haven CXMS, a state-of-the-art SaaS tool built, owned and maintained by Mequoda to enable all the functionality that multiplatform publishing businesses need to be successful and profitable.

If you’d like to discuss how we can help you build a profitable magazine subscription website and multiplatform niche media business, please schedule a no-obligation appointment with me.

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