By Kim Mateus • 07/26/2012
More people paying attention is part of the reason why digital magazine publishing is growing
The second quarter of 2012 has been impressive for tablet sales. Worldwide sales nearly topped 25 million, up 67% since the same time period last year. Apple’s iPad was the main tablet sold, as 17 million devices were sold during the quarter. Now, Apple has 68.3% of the global tablet market share, according to Strategy Analytics. This is the company’s strongest showing since the third quarter of 2010.
Androids were the only other tablet device that sold well during Q2, totaling 7.3 global sales – an increase of 66% since last year. Other companies, consisting of Acer, Asus, Samsung, and Microsoft, did worse in Q2 2012 than last year. For instance, Microsoft dropped from a 4.0% global market share in 2011, to a 1.2% global market share in 2012. The others dropped from 4.7% market share to 1.2% as well.
Clearly Apple is the major force in the market and other companies producing tablets have yet to catch up. One company, however, is expected to make a valid effort. According to Reuters, Amazon is planning to introduce up to six new tablets, including different sized devices.
With some of Amazon’s popular products declining in sales (CDs, DVDs, etc) an attempt to sell more digital content through their own tablet devices is likely the strategy. After Amazon released the Kindle in 2007, they saw e-book sales increase. There has been success with the Fire, although not nearly as much as Kindle yet. According to Amazon Chief Financial Officer Tom Szkutak, the company is “very pleased with what’s happening” pertaining to the Fire’s evolution, and the device is helping spur a lot of digital content purchases.
Perhaps Amazon is starting towards huge things in digital. With the massive audience Amazon currently has, creating desirable tablet products could mean huge success for the retail giant.
Strategies develop for digital magazine publishing
Adobe recently released its Q2 2012 Global Digital Advertising Update, which shared some pertinent information for digital magazine publishing going forward. According to the report, mobile traffic from tablets offers opportunities to digital publishers and advertisers. Not only is there traffic coming from tablets, but also the cost per click (cpc) is lower on tablets than on PCs. This information plus the acknowledgement that tablet “conversion rates were 20 percent higher and the ROI on tablets was significantly higher than desktops,” puts a lot of potential in front of online business owners.
With the tablet market growing, and significant potential in tablet advertising, digital magazine publishing is finding an audience quickly in 2012. What other trends do you see valuable to the course of digital magazine publishing going forward? Please share your thoughts with us in the comments below.
Posted in Digital Magazine Publishing