By Chris Sturk • 08/16/2012
More is better, but only when it benefits publisher and audience member
Earlier this year, social media integration in email was only used in about a third of small and medium-sized companies, according to GetResponse. Can you imagine that? Two thirds of those businesses were not taking advantage of cross promotion opportunities. Many of these companies had social media presence, but didn’t leverage it through email campaigns.
Harnessing the opportunities relevant to brands is one way to succeed. Email marketing and social networking should be two direct promotional methods used together online. Creating this integration really isn’t hard; incorporating social media links in email newsletters and persuading social media followers to sign up for email newsletters are initial steps. If you are presenting valuable content on each platform, it should not be difficult to start building those lists.
Distributing content through many platforms, including social media and email, is one of the seven pillars, or principles, discussed in this webinar. The content of this 90 minute program originates from our live Digital Publishing Bootcamp, which is taught twice a year to limited audiences.
What additional platforms can you be using to distribute content? If blogging, social media, and search engines are already part of your content strategy, have you considered trying new types of content? Video has become a leading digital option for many publishers. Digital video content can be used as premium or affinity (free) content. Premium video content can be sold or distributed directly on your website. Affinity content can be distributed on your website or external sources like YouTube. Promotion for video content can be done through social media, email, and optimized content like articles and press releases.
If you’ve used video as part of your online content strategy, please share your experience with the rest of the community.
Posted in Digital Magazine Publishing