By Chris Sturk • 07/16/2012
Do you suspect that a digital app resembling an optimized website will be of interest to your audience?
Usage, and continued usage in particular, has been varying for apps. Due to this trend, some digital publishers are hesitant about investing significant money into app development.
However, it isn’t the app itself that is unsuccessful in generating revenue and creating user engagement – it’s the app design.
What more and more companies are starting to realize is that app design really matters. If an app does the exact same things a website optimized for mobile can do, is it really that interesting or special? Do you expect your audience to fully embrace and continuously use that type of app? SAY Media’s Alex Schleifer, for one, believes that “native apps should be reserved for things that require native apps’ capabilities.” I couldn’t agree more with that sentiment.
What are a few of these potential native app capabilities that users would find valuable? For one, updated notifications on content they deem useful. The Polltracker app from Talking Points Memo is one app that will offer this functionality. According to Nieman Journalism Lab, the app will “send configurable push notifications for the polls that users are interested in.”
If you are busy developing your digital app strategy, keep this information in mind, and check out some additional rules we’ve learned from apps.
Do you have anything to add on the subject of app development and app strategy? Please add your insight in the comments below.
Posted in Digital Magazine Publishing