By Chris Sturk • 10/11/2010
In this evolving age of apps, which type do consumers want?
When you are on your iPad or iPhone, what types of apps do you use? Do they have a lot of ‘bells and whistles’ or are they purely delivering you content?
Since apps are still fairly new, especially when it comes to the iPad, how much can be said about their design? What qualities make users want to spend a lot of time with some apps over others?
A recent article from eMedia Vitals compared a couple of magazine apps, in particularly the Gourmet Live magazine app and the recently launched Esquire app.
The article went on to discuss components of each app that were favorable to some degree. Anil Dash, a partner at Activate, the company that created the Gourmet Live app discussed what he sees as important aspects of successful apps. “…Most importantly, they’re fun, and engaging, and keep me more connected with my friends.”
Another viewpoint, taking the Esquire app into consideration, expresses that a “well-executed, well-priced app doesn’t particularly need sharing tools.” If an app is full of great content, don’t you think consumers will continue to want new issues, even if they can’t engage with their friends on it?
I personally think great content isn’t enough. The Internet is turning into a place for engagement, community and content. Shouldn’t app creators focus on this to make the best products possible?
What do you think about this? I’d love to hear your thoughts.
And for more on this topic, check out the inspiring article from eMedia Vitals.
Posted in Digital Magazine Publishing