The Kind of Apps People Want
By Chris Sturk • 10/11/2010
In this evolving age of apps, which type do consumers want?
When you are on your iPad or iPhone, what types of apps do you use? Do they have a lot of ‘bells and whistles’ or are they purely delivering you content?
Since apps are still fairly new, especially when it comes to the iPad, how much can be said about their design? What qualities make users want to spend a lot of time with some apps over others?
A recent article from eMedia Vitals compared a couple of magazine apps, in particularly the Gourmet Live magazine app and the recently launched Esquire app.
The article went on to discuss components of each app that were favorable to some degree. Anil Dash, a partner at Activate, the company that created the Gourmet Live app discussed what he sees as important aspects of successful apps. “…Most importantly, they’re fun, and engaging, and keep me more connected with my friends.”
Another viewpoint, taking the Esquire app into consideration, expresses that a “well-executed, well-priced app doesn’t particularly need sharing tools.” If an app is full of great content, don’t you think consumers will continue to want new issues, even if they can’t engage with their friends on it?
I personally think great content isn’t enough. The Internet is turning into a place for engagement, community and content. Shouldn’t app creators focus on this to make the best products possible?
What do you think about this? I’d love to hear your thoughts.
And for more on this topic, check out the inspiring article from eMedia Vitals.
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Posted in Digital Magazine Publishing
October 10th, 2012 at 10:28 am
I think that people need to realize that these apps are really boring, we as apple users or any kind of app user need to come up with an app that well keep people busy for a long time, when you are traveillng you want games to play, when you are bored and sitting at home, you want something to do right?
When you are doing homework and you feel like giving up and you need to get your mind off of it for a bit then get back to it, you will want something to do as well…
There are all these times that we have really nothing to do,
well we need an app that will drive us crazy and have funn.
-kaytlin O <3