via Folio
If you were a publication that was resurrected from the dead and then signed 36 advertisers for your new April issue you’d feel pretty good. Break out the applause, because Domino has done just that.
Folio’s Casey Welton writes, “When Domino relaunched last year it introduced its audience to a robust e-commerce site with more than 30,000 products. And its first quarterly print issue was a single sponsor promotion with Target, which was a carryover partnership from when the dormant brand was producing SIPs. Beth Brenner, publisher and chief revenue officer, suggests that the commerce model is strong and growing, but more than that, the brand retooled its print strategy and locked in 36 advertisers for its April issue.”
Domino is taking a targeted approach when it comes to advertisers, with a big emphasis that the space they have is scarce and comes at a premium price. Brenner also thinks that native advertising will be a nice fit for the publication.
To read more about Domino, visit Casey Welton’s post on Folio.
