Email Marketing Tips: 10 Email Feedback Loop Lists
By Amanda MacArthur • 08/22/2008
Increase email delivery rates by finding out who’s putting you in the junkbox
An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.
On your end, this is very beneficial because the #1 reason for poor deliverability is spam complaints. By subscribing to an email feedback loop, you will know who is marking you as such so that you can remove them from your list and get your domain white listed with the top ISPs.
What you’ll need in order to register for email feedback loops:
- Access to accounts on your domain: abuse@ or postmaster@
- IP addresses that you want to receive feedback loop emails for
Email Feedback Loop Forms you can fill out online
AOL Feedback Loop – This page will give you access to the email feedback loop form, application information, amongst other requirements and info.
Comcast Feedback Loop – A very simple form from Comcast.net that includes an informative “terms of service” agreement and privacy policy.
Excite / Bluetie Feedback Loop – BlueTie offers a feedback loop service, operated by Return Path, free of charge, to parties sending large amounts of mail to BlueTie members.
MSN/Hotmail Feedback Loop – This Junk Email Reporting Program (JMRPP) encourages large senders to remove unwanted recipients from their email list. Click to read instructions on how to get accepted into the program.
NetZero/Juno Feedback Loop – This lengthy application form also acts as a white list request. You may need to consult your Email Service Provider or IT team to get the information needed for this form.
Road Runner Feedback Loop – A short application, recently re-launched, that will forward any mail reported as spam originating from the associated IP addresses back to the listed email address.
USA.net Feedback Loop – Another simple form that also gives you access to existing feedback loops.
Yahoo! Feedback Loop Form – Yahoo! offers a Complaint Feedback Loop service, free of charge, via this site operated by Return Path.
Email Feedback Loop Forms you can fill out through email
Common requirements for application:
- your IP range
- your domains
- your network’s contact information: name, contact e-mail and phone
- the e-mail to which the FBL will be sent
Earthlink Feedback Loop – (fblrequest@abuse.earthlink.net) Use the information list above to determine what to send to this email address.
Excite Feedback Loop: (fb-loop@bluetie.com and emailadmin@cs.excite.com) Use both of these email addresses, because as of June 2008, Excite moved over to BlueTie. Use the information list above to determine what information to send to these email addresses.
Outblaze (mail.com) Feedback Loop – (postmaster@outblaze.com) Request a feedback loop for your network by contacting this address and submitting the information from the list above.
Gmail Feedback Loop – Just as a note, Gmail doesn’t accept white listing requests nor do they provide feedback loops. They use contact lists plus extensive filters to determine what gets delivered to an inbox.
In order to increase delivery rates, make sure to encourage your users to add your email address to their address book when you send them their first email.
January 21st, 2009 at 8:30 pm
Yahoo! is once again accepting applications via http://feedbackloop.yahoo.net/index.php
January 26th, 2009 at 10:07 am
Thanks for the update Jim!
February 3rd, 2009 at 2:59 pm
To get on the Excite/Bluetie Feedback Loop you can now go to http://feedback.bluetie.com
February 20th, 2009 at 11:20 am
Such a time saver…thank you!!
March 12th, 2009 at 2:36 pm
Do you guys have a recommendation section, i’d like to suggest some stuff
March 12th, 2009 at 6:13 pm
@Logo – Feel free to send me an email at Amanda (at) Mequoda (dot) com.
March 31st, 2009 at 9:21 am
Road Runner: http://feedback.postmaster.rr.com/
And
Blue Tie: http://feedback.bluetie.com/
Both now have web request forms and oly accept via that mechanism.
Thanks, this post was very helpful
July 3rd, 2009 at 5:43 am
Is there any feedback loop to gmail? This would be really helpful!
December 15th, 2009 at 2:58 am
That’s nice topic. But I had a hard time viewing your site in IE. What could be wrong?
December 21st, 2009 at 4:44 am
[...] 尽快去注册FBLs，这里有10个email feedback loop地址列表。如果 Email ASPs 没有为你注册的话，他们应该会提供给发件人注册的方法。如果你是基于自己的邮件营销管理系统的话，你可以访问ISP邮局站点去进行注册，比如: postmaster.aol.com, postmaster.msn.com [...]
February 3rd, 2010 at 2:22 pm
[...] 10 e-mail feedback loop lists Írta: janoszen | Cimkék: DKIM, hírlevél, kézbesítés, MTA, SMTP, spam, Spamszűrés, whitelist | Kategóriák: Informatika, Levelezés, Rendszerüzemeltetés Keresés Keresett kifejezés: [...]
March 11th, 2010 at 12:56 am
[...] is a list of some feedback loops that you might want to register for. At least register for one of the major ones and get an idea of [...]
April 16th, 2010 at 7:12 am
great article and a bunch of knowledge for marketers… thank you
June 11th, 2010 at 1:51 am
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November 3rd, 2010 at 4:06 pm
Is it true that gmail still has not created a feedback loop system?
November 7th, 2010 at 11:56 pm
Still no feedback loop.. this is about as close as they’ve gotten to being helpful (for both users and marketers) – http://lifehacker.com/5319723/gmail-offers-to-automatically-unsubscribe-you-from-mailing-lists
November 22nd, 2010 at 6:25 am
If you bulk send and subsequently receive loads of feedback abuse emails, processing them can take ages.
If you want a system that automates the processing of email feedback loops then look here: http://www.geakeit.co.uk/2010/06/25/automating-email-feedback-loop-fbl-processing-and-getting-around-aol%e2%80%99s-recipient-email-address-issue/
March 14th, 2011 at 4:49 pm
Excelente guia, he particularmente util el JMRP de hotmail. Sin embargo estoy desuscribiendo las direcciones con el primer reporte. Al parecer esto yendo al extremo, un usuario me ha mencionado que marco el correo por error y nosotros lo retiramos de la lista inmediatamente. Como determinar mejor si un usuario debe ser removido de la lista?
Excelent guide, have found truly useful hotmail JMRP. But seems we are acting too fast removing users with one report. One user told me he clicked on the link by mistake and we have removed him from the list inmediately. How do you determine a user must be removed from listing?
September 21st, 2011 at 4:17 pm
[...] up. Amanda MacArthur from Mequoda has already posted a great list of feedback loop form links here. AOL seems to be broken so here it [...]
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October 3rd, 2011 at 2:04 am
Zoho also has introduced a feedback loop service. Guyz refer https://fbl.zoho.com.
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February 17th, 2012 at 3:55 pm
[...] do it, ISPs will hate you, and your sender reputation will quickly decrease. Mequoda has a really helpful article on [...]
April 9th, 2012 at 2:47 pm
The larger principle of leveraging feedback loops isn’t just for email alone. Setting up and embedding processes that monitor and incorporate data from feedback loops is an essential habit in any successful marketing business. In our data-driven era, this can be a source of competitive advantage for disciplined marketing organizations.
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