By Norann Oleson • 12/06/2012
Increase email delivery rates by finding out who’s putting you in the junkbox
An email feedback loop (FBL) is a service that many ISPs will provide to companies who send bulk mailings. On their end, it’s beneficial because it identifies pro-active companies and reduces the amount of spam sent to their users.
Whenever someone hits the “junk” button, they’re basically sending a complaint. Too many of these complaints will blacklist you from certain ISPs.
On your end, subscribing to feedback loop is very beneficial because the #1 reason for poor deliverability is spam complaints. By subscribing to an email feedback loop, you will know who is marking you as such so that you can remove them from your list and get your domain white listed with the top ISPs.
Many email service providers provide this service, but you may need to inquire. If they don’t, you can manually subscribe to these loops below, which will send you an email every time someone “complains” so that you can remove them from your list.
What you’ll need in order to register for email feedback loops:
- Access to accounts on your domain: abuse@ or postmaster@
- IP addresses that you want to receive feedback loop emails for
Email Feedback Loop Forms you can fill out online
Cox Feedback Loop - Another quick form, provided by ReturnPath.
Bluetie Feedback Loop – BlueTie offers a feedback loop service, operated by Return Path, free of charge, to parties sending large amounts of mail to BlueTie members.
MSN/Hotmail Feedback Loop – This Junk Email Reporting Program (JMRPP) encourages large senders to remove unwanted recipients from their email list. Click to read instructions on how to get accepted into the program.
NetZero/Juno/UnitedOnline Feedback Loop – This lengthy application form also acts as a white list request. You may need to consult your Email Service Provider or IT team to get the information needed for this form.
Road Runner / Time Warner Feedback Loop – A short application, recently re-launched, that will forward any mail reported as spam originating from the associated IP addresses back to the listed email address.
USA.net Feedback Loop – Another simple form that also gives you access to existing feedback loops, also run by ReturnPath.
Yahoo! Feedback Loop Form – Yahoo! offers a Complaint Feedback Loop service, free of charge, but you need to log in first.
Verizon Feedback Loop – Verizon doesn’t have a feedback loop, but they do offer a whitelist form.
Email Feedback Loop Forms you can fill out through email
Common requirements for application:
- your IP range
- your domains
- your network’s contact information: name, contact e-mail and phone
- the e-mail to which the FBL will be sent
Charter Feedback Loop - (email@example.com)Charter doesn’t have an official feedback loop, but they do have very strict spam policies. If your message is flagged as spam, you’ll get a notification automatically with a “550 [MESSAGE ID] Message identified as SPAM” message. From there, you can re-send (not forward) the original message with your plea to be unblocked to firstname.lastname@example.org.
Earthlink Feedback Loop – (email@example.com) Use the information list above to determine what to send to this email address.
Excite Feedback Loop: (firstname.lastname@example.org and email@example.com) Use both of these email addresses, because as of June 2008, Excite moved over to BlueTie. Use the information list above to determine what information to send to these email addresses.
Outblaze (mail.com) Feedback Loop – (firstname.lastname@example.org) Request a feedback loop for your network by contacting this address and submitting the information from the list above.
Gmail Feedback Loop – Just as a note, Gmail doesn’t accept white listing requests nor do they provide feedback loops. They use contact lists plus extensive filters to determine what gets delivered to an inbox. They do have a bulk sender contact form however, if you feel that some of your messages are incorrectly marked as spam.
In order to increase delivery rates, make sure to encourage your users to add your email address to their address book when you send them their first email.
Originally published on 12/22/2008
Posted in Email Marketing Management