By Ryan Nicholas • 06/25/2012
Are you having trouble gaining customers through email? Here are a few tips and advice from top bloggers on ways to communicate better through email:
Email Marketing Tips
To me, the hottest and sexiest social network right now is your inbox. Sure, I love Pinterest as much as the next guy (who likes Ryan Gosling’s abs), and I think it’s great that Zuck took the company public, made people angry for wearing a hoodie to Wall Street, and then got married. You already know I’m down with Google+. But if you want to know the hottest opportunity in the world? It’s the inbox. Your inbox.
I’ve talked about this in speeches often, but I realize that I’ve not covered it on my site, so here you go.
Your Inbox is SO Sexy – Email Marketing Tips
Here’s what I know: you sleep with the phone very close to your head, as if you will have to answer it at 2:30 to run out and save the world. I know that one of the very first things you do in the morning is check your inbox. I know that when you’re in between meetings or leaving a lunch date, you’ll check your inbox and your texts, maybe your tweets. I know that you won’t rush to catch up on your RSS reader. I know that’s not the first thing you reach for in the morning. I know that you have a different state of mental rhythms when thinking about your inbox than when you think about blogs you read.
Why aren’t we all thinking this way? That the inbox is the sexiest piece of real estate on the web?
8 Email Marketing Tips
The day of the pitch has passed.
Best practices in email marketing demand communications that go beyond advertising, respect the customer, and speak in a familiar one-on-one style. Email is “the most personal advertising medium in history,” says Seth Godin, whose book Permission Marketing set the rules that transformed email marketing into what it is today. “If your email isn’t personal, it’s broken.”
In response to the impersonal abuses of spam, email marketing became personal by necessity following the 2003 adoption of the CAN-SPAM Act. The act essentially defined spam as marketing messages sent without permission and set penalties not only for spammers, but also for companies whose products were advertised in the spam.
Smart marketers, recognizing that people’s aversion to spam destroyed the customer loyalty they worked so hard to build, had already begun to address the problem with best practices that focused on permission. Today, what’s best is often defined by the size of your company and the industry you’re in. But a few core practices hold for everyone.
1. Get Permission
“Email is one of the most powerful and yet one of the most dangerous mediums of communications we have,” says Jim Cecil, president of Nurture Marketing, a customer loyalty consultancy in Seattle. “Virtually everyone uses it and in business-to-business marketing everyone you want to reach has access to email. It’s also very inexpensive and it can easily be built into existing marketing systems. But of all media, it is the one where it’s most critical that you have explicit permission.”
Steal These Kindergarten Email Marketing Tips
I know that you are probably doing email marketing right now if you’re actively building a list.
By now you should have understood that building a relationship with the list is essential to making money from it.
The money is in the “relationship” with the list. You’ve heard this phrase a hundred times already.
Well, email marketing has changed a little bit. You have to make little tweaks to how you prepare and write your emails if you want to maximize profits.
The style has changed from business style to a friend style.
The gurus predicted it way back in something like 2004, but now we all need to make the adjustments or else we will be out of business.
Posted in Email Marketing Management