By Chris Sturk • 05/30/2012
The inherent value of email newsletters can be seen in Twitter’s recent actions. As combining social media and email has become a valuable content strategy, Twitter is launching a new weekly email newsletter.
Twitter’s new email newsletter will include the most-shared stories from the person’s followers. It will also include some of the most engaging tweets viewed by the people you follow. The tweets in this section may come from people that you don’t follow directly, broadening your knowledge of potentially relevant Twitter users.
Some are criticizing Twitter’s decision to make an email newsletter as it strays from the social network’s emphasis on immediately providing information. Although this new approach doesn’t supply immediate information, it allows for a better opportunity to find and follow users that align with your target content.
What are your thoughts on Twitter’s new email newsletter? Do you think it goes against their core content model? Or do you see value in this service? Please share your thoughts in the comments below.
Posted in Email Marketing Management