Comments on: Tools of Engagement For Your Email Newsletter http://www.mequoda.com/articles/email-newsletters-articles/tools-of-engagement-for-your-email-newsletter/ News, Tips & Advice for Online Publishers & Marketers Fri, 19 Mar 2010 14:07:02 -0400 http://wordpress.org/?v=2.8.5 hourly 1 By: Don http://www.mequoda.com/articles/email-newsletters-articles/tools-of-engagement-for-your-email-newsletter/comment-page-1/#comment-4775 Don Tue, 07 Jul 2009 21:29:32 +0000 http://www.mequoda.com/?p=10215#comment-4775 Hi Guys: Emails sent mid-week and mid-day generally have the best email open rates, email click thru rates and Revenue per M for emails that include direct response offers... There are lot's of ways to keep readers on a website longer that probably don't matter nearly as much as converting visitors into free email subscribers... Today users look to websites for quick answers... 3 to 5 pages per visit is good... If you want to build a relationship, get permission to push content to the user by converting them to an email subscriber... Subscribers return again and again... they buy your premium information products and support your sponsors... Lower pages per visit and higher bounce rates overall go hand in had with a site that the search engines favor with a lot of referrals.. Mequoda.com gets 58% of its traffic from search engines and has a 68% bounce rate and a 6% ECR (Website to Email Conversion Rate)... these are numbers a publisher can make money with... Websites answer quick questions... Email builds relationships, brand preference and customer loyalty. Don Hi Guys:

Emails sent mid-week and mid-day generally have the best email open rates, email click thru rates and Revenue per M for emails that include direct response offers…

There are lot’s of ways to keep readers on a website longer that probably don’t matter nearly as much as converting visitors into free email subscribers… Today users look to websites for quick answers… 3 to 5 pages per visit is good… If you want to build a relationship, get permission to push content to the user by converting them to an email subscriber… Subscribers return again and again… they buy your premium information products and support your sponsors…

Lower pages per visit and higher bounce rates overall go hand in had with a site that the search engines favor with a lot of referrals.. Mequoda.com gets 58% of its traffic from search engines and has a 68% bounce rate and a 6% ECR (Website to Email Conversion Rate)… these are numbers a publisher can make money with…

Websites answer quick questions… Email builds relationships, brand preference and customer loyalty.

Don

]]> By: Kevin http://www.mequoda.com/articles/email-newsletters-articles/tools-of-engagement-for-your-email-newsletter/comment-page-1/#comment-4760 Kevin Thu, 02 Jul 2009 12:48:22 +0000 http://www.mequoda.com/?p=10215#comment-4760 As always, great recommendations. Do you have any suggestions on what day of the week is best to send a weekly newsletter? As always, great recommendations. Do you have any suggestions on what day of the week is best to send a weekly newsletter?

]]> By: Harry Baisden http://www.mequoda.com/articles/email-newsletters-articles/tools-of-engagement-for-your-email-newsletter/comment-page-1/#comment-4757 Harry Baisden Wed, 01 Jul 2009 20:51:31 +0000 http://www.mequoda.com/?p=10215#comment-4757 Good suggestions on increasing engagement for newsletters. What about Websites. A recent poll shows people are spending less and less time on newspapers' websites. How can we, who publish newsletters, keep people engaged longer on our Websites? Good suggestions on increasing engagement for newsletters. What about Websites. A recent poll shows people are spending less and less time on newspapers’ websites. How can we, who publish newsletters, keep people engaged longer on our Websites?

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