Using Floater Order Forms to Increase Landing Page Conversion Rates
Now that more than half of all Internet users block pop-ups and Google has banned them from use by PPC buyers, there are two more good reasons to drop this once effective website design technique and look for a better way to increase landing page conversion rates.
- Floater Order Forms are Rapidly Replacing Pop-ups and Pop-Unders
- Floater Order Forms are not affected by Pop-Up Blockers
- Floaters can be deployed contextually on a site-wide basis
The new hot new tactic for increasing landing page conversion rates for every entry point on your website is called a Floater Order Form. While it may look like a pop-up, it’s not. The Floater Order Form does not open in a separate window and therefore cannot be blocked or banned. Website publishers we’ve talked with report a 2 to 3 times increase in conversion rates when pop-ups are replaced with Floaters.
Although a Floater Order Form looks like a separate document floating on top of a website page, it is really just a layer in the HTML code. To the user, it looks a lot like a magazine blow-in card. While printing blow-in cards and inserting them into print products is cheap, Floaters, like their Pop-Up predecessors, are virtually cost-less. Like blow-ins and Pop-Ups, Floaters can irritate users if over used or used to promote offers that seem out of context to website users.
Floater Order Forms Can Increase Landing Page Conversions on a Site-wide Basis
As anyone who reads their Web logs knows, most users don’t enter a Mequoda Internet Hub (or any open website) via the homepage. By design, most users enter through content pages one or more levels down from the homepage. This makes Floater Order Forms ideal for site-wide use to entice users to enter order flows for paid products and free newsletters.
Related Posts:
Permalink: http://www.mequoda.com/articles/landing-pages/using-floater-order-forms-to-increase-landing-page-conversion-rates/
What Next?
- Read more Landing Page Optimization articles.
- Get a FREE White Paper and receive updates from us by email.
- Contact us to come in and host a workshop for your online publishing team.
- Republish our Landing Page Optimization articles. All of our articles are available for republishing as long as you provide a link back to the original article in the first third of the republished article, and as long as the author name and link to bio remains intact.
Would you like us to inform you when new articles are posted?