Why We’ve Been Obsessed with Landing Pages Lately
Here’s a hint: their names are Bob Brady and Greg Krehbiel
We’ve written a lot about a/b split and multivariate testing lately, haven’t we?
For example, just yesterday we wrote about How BLR Increased Membership Website Conversions 15.74% with a New Headline.
We also gave you Bob Brady’s 10 Google Website Optimizer Best Practices and a robust Top 15 To-Do List for Multivariate Testing with Google Website Optimizer.
Here’s a secret… all of these tips are coming directly from a 90-minute instructional webinar that we’ll be hosting on June 10th.
We’ve brought in two of our favorite “test junkies” for this webinar on how to test and measure your landing pages called Landing Pages that Work: Using a Proven Testing Method to Increase Conversion Rates.
This SIPA/Mequoda webinar features two experts: BLR’s Bob Brady and Kiplinger’s Greg Krehbiel. You’ll learn:
- 13 best practices for website testing and evaluation.
- How to use the free Google Website Optimizer tool to do A/B and multivariate tests on landing pages.
- How changing just five seemingly innocuous words in a headline improved response by 36 percent.
- The ideal duration of an A/B test for reliable results.
- How to structure URLs for maximum effectiveness
- and more…
For $197 you gain UNLIMITED ACCESS to this 90-minute instructional webinar.
That means for one low price, you can invite your entire development team into the conference room and train them all at once. When the webinar is over, you can send them off to start developing their own tests!
As always, we guarantee your satisfaction, or you’ll get a prompt refund.
Sign up today and start maximizing conversion rates though multivariate and A/B split testing.
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