12 Master Landing Page Templates

Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job

Get the LATEST TIPS and Expert Advice on Landing Pages in this FREE white paper from the Mequoda Group.

Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job!

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Now there is an easy way to learn the concepts, tips, tricks and techniques that will increase your landing page conversion rates by 30 to 50 percent.

Inside this white paper you’ll learn:

The strategies behind ten different types of landing pages, complete with examples from successful publishers currently using them.
The vital pieces of conversion architecture that help drive a successful system of landing pages. With these components, you will be able to double or triple your conversion rates.
Which types of landing pages are best at increasing your marketing file, and how to best design and implement them.
Why the ultimate goal of landing page-driven Internet marketing is to create a flow of webpages that maximize conversions and generate the highest number of sales without returned products.

Learn the key strategies for boosting your conversion rates!

Start with this valuable, free white paper:

12 Master Landing Page Templates:
Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job

And then each week you’ll receive FREE, valuable updates on:

Breakthrough Internet strategies for publishers and authors
The latest innovations in Internet marketing
Tips and techniques for designing more profitable websites

"The Mequoda Daily provides informative, and inspirational ideas—large or small—that help me think through the myriad of challenges we face in our online publishing efforts."
—Ed Coburn, Publishing Director, Harvard Health Publications

Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job!

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

12 Master Landing Page Templates:

Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job

Landing pages are the driving force for big money online publishers. If your landing pages are not optimized, then your marketing program is driving you nowhere. Read this free white paper to discover what types of landing pages you should be using and how to optimize their conversion rates.

A well-crafted landing page will maximize conversions. That means more money, more subscribers and more customers are created through optimized landing pages.

Landing page optimization requires a solid knowledge of website architecture, web page design, online copywriting and direct response testing. But you don’t need to be an expert in all of these disciplines—because we are—and we explain landing page optimization in this free white paper.

Landing Page Template #1

Home Landing Pages

Home landing pages are the first page someone sees when they type in your website address. The home page should tell your user exactly what you want them to do. If your main goal is to get them to sign up for an email newsletter, the most important graphic, button or section of your homepage should be dedicated to collecting it. If your priority is to sell a product, the first thing a user should see is your featured product. If you are simply collecting page views, you should offer something enticing that will immediately engage the user.

Landing Page Template #2

Topic Landing Pages

Topic landing pages, as the name suggests, are pages on a website that are about one particular topic, or category. These page are usually found in a site’s primary navigation, either on the right or left hand side of the screen. A topic page can be as simple as the topic label and a list of articles, or it can be as elaborate as the topic label, a list of articles and all resources about the topic—basically a portal to all the information a website has relating to that particular topic. Most websites have 5-35 primary topics, which are usually directly correlated to 5-35 primary keywords and their keyword cluster.

Landing Page Template #3

Article Landing Pages

Article landing pages are organic landing pages that contain editorial content. They can be news stories, how-to articles or any type written content. The main objective of the article landing page is to capture the users’ interest in the editorial content and lead them to a transaction. Regularly posting content-rich, free articles on your website is a very effective way to attract attention from the major search engines. You might be surprised how quickly an active, content-rich site that posts new articles regularly can get visited and listed by Google—sometimes it is a matter of hours.

Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job!

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Landing Page Template #4

Keyword Index Landing Pages

Index landing pages provide an entry point for your website that indexes all the content available related to your keyword universe. Individual hyperlinks (200-2000) connect search engine spiders and human users to meta tag pages which list all content available related to a specific keyword phrase.

Landing Page Template #5

Glossary Index Landing Pages

The glossary index landing page, as the name suggests, is a glossary on a website that lists dictionary-like definitions of words, phrases or concepts. Glossary index landing pages attract traffic and include conversion architecture that urges users to subscribe or engage in some other transaction.

Landing Page Template #6

Tag Landing Pages

Meta Tag landing pages list all of the content a site has about a particular tag, or keyword. The difference between a tag page and a topic page, is that a tag page doesn’t necessarily get elevated to the navigation level. For example, People.com writes about celebrities. Almost every celebrity has their own tag page, where all the content that People.com has ever written about said celebrity would show up. But each celebrity wouldn’t get position in a site’s navigation. The literal translation of a meta tag page is a page about other pages.

Landing Page Template #7

Author Index Landing Pages

The author index page is simply a list of all the writers contributing content to the website, much like a contributor’s page in the front of many magazines. These pages came into existence when publishers noticed on their internal search logs that a lot of website traffic was arriving via organic search of their website’s authors.

Landing Page Template #8

Author Landing Pages

Author landing pages are similar to bio pages, and are pages dedicated to a particular author on a website, listing all the content written by the author. These pages came into existence when publishers started noticing on their internal search logs that a lot of traffic arriving at their site was coming in via organic search on one of their website’s authors. So why not build a page dedicated to each of your site’s authors, listing all the content written by the author?

Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job!

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Landing Page Template #9

Rapid Conversion Landing Pages

Rapid conversion landing pages entice users to enter low-risk (also known as low-friction) transactions. They are used both when there is no cost to the user (a free offer) and when payment is delayed or optional (a bill-me-later offer).

Rapid conversion landing pages always request an email address and permission to send additional offers to begin an online relationship with the user. They are also sometimes referred to as name squeeze pages.

Landing Page Template #10

Marketplace Landing Pages

Marketplace landing pages are considered the home of your products. This landing page is likely an index of all your sales letter landing pages and other dedicated landing pages. Some publishers choose to put all of their products on one page while others with larger inventories will section their products by media type. This is the page your customers should be able to find everything you offer.

Landing Page Template #11

Priority Code Landing Page

Priority code landing pages are specialized landing pages that require the user to enter in an access code in order to view or obtain a particular offer or product. The access code is typically provided by the publisher in promotional copy.

Landing Page Template #12

Access Challenge Landing Page

Effective membership websites employ an access challenge landing page that teases users with a snippet of the content that awaits them beyond the turnstile. The access challenge landing page makes clear to the visitor that a financial transaction is required before the entire article can be read or downloaded.

Claim your FREE copy of 12 Master Landing Page Templates: Maximizing Internet Marketing Conversion Rates By Using the Right Landing Page Template for the Job!

We hate spam as much as you do. You have our promise not to sell or share your email address, ever! Please read our Privacy Policy.

Mequoda is a proud member of: