Do you enjoy waking up at 3:00 am wondering if your email system is talking to your audience development database?
And is it being tracked by analytics? And whose job is it to make sure? The nightmarish anxieties can go on and on and on.
Here’s the real question you should be asking yourself: Is worrying about all this the best use of my time?
As a publisher, your focus should be on keeping your business profitable, not tinkering with your website late at night. Leave the management of digital publishing platforms to a single consultancy who will oversee and optimize the entire operation – email, social, CMS, and analytics – under one roof.
We’ve heard from several CEOs that almost 50 percent of their time goes into managing their digital publishing services.
They know it’s wrong; what they should be doing is managing their content, building relationships with sponsors, and focusing on marketing their products. Instead, they end up like Al Pacino in the Godfather: “every time I think I’m out, they pull me back in.”
When it comes to re-organizing, the only vendor that usually survives the purge is the fulfillment company. They’ll be properly integrated without much issue, so long as they do their job. Everything else, as they say, goes to the curb.
The more services you can bundle under one roof, the easier your job will be.
As a magazine publisher, you understand that every completed issue is the result of effective communication between staff members. The success of one department directly influences and depends on the success of another. When you become a multiplatform publisher, the same principles apply, particularly when it comes to the various tech providers who run your digital publishing platforms. But managing these separate vendors is time consuming, ineffective, and expensive.
Mequoda is the only provider in the market that specifically transforms magazines into multiplatform publishers. We have built our own Haven CXMS, a state-of-the-art SaaS tool built, owned and maintained by Mequoda to enable all the functionality that multi-platform publishing businesses need to be successful and profitable.
We provide these services under one roof, so publishers can focus on increasing revenues and executing on the strategic plan we devised together during the business planning process. What’s more, we also come at a price significantly lower than outsourcing to another development team, or hiring a team of tech professionals in-house. Schedule a 30-minute call with a member of our consulting to ask your most pressing questions.
