New Job: Senior E-Marketing Manager
By Amanda MacArthur • 10/03/2008
Renowned provider of worldwide consumer and professional health information located in Stamford, CT is seeking a Senior E-Marketing Manager to be responsible for generating sales through electronic marketing and web e-commerce.
Responsibilities include:
- Working with web and marketing team to
- assist in developing strategy
- help build brand awareness
- coordinate implementation
- web vendor selection and relationship management
- E-mail marketing campaigns
- writing email marketing copy
- coordinating internal and external resources
- tracking results
- Building the e-marketing database
- writing sign-up marketing copy
- coordinating with web producer to market sign-ups
- ensure compliance with CAN-SPAM and best practices
- find opportunities for cross-registration and sign-up links from other websites
- Increasing web sales through creation of special offers and cross-marketing programs
- identify web marketing best practices
- write marketing copy for site, order confirmations, etc.
- Increasing search engine rankings
- find opportunities for links from other sites
- work closely with SEO company and HHP web producer
- keep abreast of developments in web marketing
Minimum Requirements:
- 5+ years related e-marketing experience.
- BA/BS degree in Marketing, Business or other related field is strongly preferred.
- Experience in direct marketing on web and electronic sales, and solid understanding of web analytics required.
- Must be familiar with web/electronic marketing technologies.
- Candidate should be experienced communicator and team player focused on growing the business.
Interested parties can send their resume to Donna Dewitt at DDeWitt (at) staywell (dot) com.
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