Print’s Shrinking Bottom Line
The cost of publishing a high quality magazine just went up.
It may be time to consider switching to online publishing. The print business is not getting any cheaper in America. Secretary of Commerce Carlos M. Gutierrez announced Friday that tariffs of 10.9 to 20.35 percent will be placed coated paper imports from China, according to the New York Times.
This is good news for US paper manufacturers. They should get more business with the inflated Chinese import prices. But this is bad news for print publishers with glossy covers and pages. Any publisher relying on cheap Chinese coated paper is going to take a hit, and likely, pay more money to publish the same product.
These tariffs should increase the already speeding transition of print publishers moving into the digital world. After all, taxes on glossy paper are not going to drive up the cost of publishing a magazine online. They might, however, be enough to push some print magazine publishers over the edge and into the emerging publishing environment.
To make the print to online transition, publishers need a plan. They need effective website architecture, a digital marketing campaign and to know what methods provide the best results. We at the Mequoda Group specialize in helping publishers make the transition. See our webinar Generating Website Revenue to learn what type of websites you should be using and how to turn your niche topic into a media empire.
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