By Michelle L. Rodriguez • 08/16/2010
Don’t forget the search engine optimized press release
After you’ve created your freemium (ie: free report, white paper, pattern, etc), include these 5 essential steps to ensure success.
- Rapid Conversion Landing Page
- Website Post
- Email Newsletter
- SEO Press Release
- Social Media Posts
Number 4 on the list is the SEO press release; it’s not to be overlooked but often is an afterthought. On the Internet, SEO press releases take on a new meaning and provide an additional marketing opportunity that only some in the industry have figured out—search engine visibility.
Now that the public can read SEO press releases directly on various Internet news portals such as Yahoo! News or MSN News, it’s becoming more important to optimize press releases for online distribution. They must be keyword-rich and provide links back to your site or article.
A highly optimized press release provides one more avenue for search engines to find you and send direct traffic to your website or better yet your Rapid Conversion Landing Page. This is true for three reasons. First, search engines and the people who use them view a press release as the what’s “hot” or most up to date information. Second, the content of a press release is rich with keywords and links, therefore it ranks relatively high. Third, your press release will live on forever in cyberspace, all the while pointing to your site.
There are dozens of free and paid online press release websites eager to share your press release with the world. Do some research, many are only for certain geographic locations and some are for very specific subject matter. Others are too new to generate sufficient traffic and some just aren’t worth the price they’re asking you to pay. We’ve assembled a small list of PR sites, both free and paid, to get you started. Feel free to send us your suggestions below.
Posted in SEO Copywriting