By Chris Sturk • 08/20/2012
How to become the best copywriter you can be
New copywriters often wonder how to become the best they can be. The key is to focus on tried and true elements of copywriting that haven’t changed much throughout the years, even if mediums and platforms have changed.
This article serves as a brief guide to persuasive copywriting. After you get these fundamental elements down, you can begin focusing on incorporating keyword phrases into your copy for search engine optimization.
Nine tips for persuasive copywriting
Persuasive copywriting tip #1: Conversational Style – Approach copywriting with everyday communication in mind. You need to stay professional, but writing the way people speak will do wonders.
Persuasive copywriting tip #2: Focus on your readers and their emotions – You need to show readers there is a reason for them to continue reading.
Persuasive copywriting tip #3: Be succinct – Although you may create long-form copy in the form of sales letters, be as succinct as possible and get to the point quickly.
Persuasive copywriting tip #4: Use understandable structure – Create a flow with your words so readers can understand your message easily.
Persuasive copywriting tip #5: Communicate benefits – The benefits of products will stand above the features, so present them up front.
Persuasive copywriting tip #6: Establish credibility – Stay honest will all statistics and data you present. Insert testimonials into sales letters to show your readers that other people like your products.
Persuasive copywriting tip #7: Make it scannable – Using lists, bullets, bold text, and headlines will help your audience scan to areas of elevated interest.
Persuasive copywriting tip #8: Summation – Summarize your key benefits and why the readers should take action.
Persuasive copywriting tip #9: Call to action – Readers need to be coaxed into purchasing or subscribing. Call them to action multiple times through a sales or conversion landing page.
Do you have additional persuasive copywriting tips to share? Please add them to the comments below.
Posted in SEO Copywriting