Membership Website Mistake #3: Lacking Content
By Chris Sturk • 12/05/2011
Providing too little content to your audience is a major issue, especially if you purport to have a comprehensive collection of informative content.
For instance, if you’re looking to launch a reference model, and you do not have enough content, it’s a deadly sin. A reference website – which is often organized in an encyclopedia-like fashion – is suppose to answer questions on a specific topic and implies that you can answer any question your audience has on the topic.
If you cannot adequately provide the answers your audience seeks, users will decide any price they paid is too much. At its launch, a membership website should have thousands of pages of content, which can be built upon through time.
Examples of great reference websites include Trip Advisor and WebMD.
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