By Bill Dugan • 01/05/2017
Our most-read subscription website publishing posts of last year show an interest in building profitable subscription websites and improving the usability and site speed of existing websites.
In 2016, toward the end of the year it was made abundantly clear to publishers they would need to focus on more simple site design with faster loading times. And as always, publishers are looking for more ways to monetize digital content with subscription websites so we think the chosen top ten most-read posts of 2016 on Mequoda Daily are right on point.
Choosing your content focus is a business-critical decision, as the focus you choose pretty much dictates your chances of success with a subscription website. However, more serious than the focus on content for a subscription website is the business model. Not considering the subscription website business model is a major mistake some publishers make.
Membership websites are user-driven and content-based. And unlike newsletter or magazine subscription websites, whose minimum information unit (MIU) is an issue of the publication, a membership subscription website is a destination in and of itself. Its business goal is to generate revenue from user-access fees by acquiring and retaining members; it accepts little or no advertising.
An Urchin Traffic Monitor (UTM) code is the way that businesses track sales from their origination point (like a Tweet, email, or a brochure) down the funnel to their conversion page. Every audience development campaign is packed with UTM codes to see which campaigns perform best.
Call us spoiled or impatient, but the fact is the web-using public doesn’t want to wait at all. If your landing page loads at anything slower than the speed of instant gratification, you run a serious risk of losing your customer. With 2016′s focus on mobile pages and AMP, site speed is at the forefront of publisher’s attention.
If you want to know why your website design is, or is not performing, start conducting usability tests. A/B tests are great for content, but when it comes to seeing how users engage with your website, online heat map tracking tools can make all the difference.
Changing the predominant font of your site is a reasonably simple process with perhaps the single biggest potential impact.
One thing the best membership websites have in common is that they stay in touch with members while building their own credibility as an expert within your niche. Your portal should be updated on a regular schedule because your readers will be expecting it.
You know the importance of landing pages, but many people don’t know how important vanity URLs are. Vanity URLs that are too long, don’t make sense, or are hard to read can actually turn someone away, rather than attracting them to your site.
Website business models never stand still, but the portal website business model remains nearest and dearest to our hearts here at Mequoda. Discover how Mequoda Systems National Association of Plan Advisors (NAPA) and Countryside Daily leverage this subscription website portal.
CooksIllustrated.com is a resounding success in the tremendously crowded recipe and cooking space. Its continued success tells us that this is indeed the perfect premium content subscription website. If you want to create the perfect premium content subscription at your subscription website, use CooksIllustrated.com as a mentor site, because it exhibits all the necessary attributes to make it a stand-out premium content subscription.
Posted in Subscription Website Publishing