By Chris Sturk • 09/03/2012
Do you know the difference between a portal and an email newsletter?
Which do you think is more important to the success of digital publishers, a portal or an email newsletter?
Spoiler alert: That was a trick question!
The debate could be waged that either a portal or an email newsletter is more important than the other. And evidence could be presented for both sides. What’s really important to realize though, is that portals and email newsletters work together to build stronger relationships. There is harmony between the two.
Portals and email newsletters rely on each other
A portal is designed for list building and lead generation. It’s used to attract, inform, and engage audience members. Portals are often designed with SEO in mind so search engine users can easily find the content they’re interested in. A strong portal will likely have thousands of pieces of high quality content.
The portals created by successful publishers have conversion architecture built in. This allows the publisher to capture the name and email address of the most interested visitors. This makes portals a valuable asset in the process of building email marketing lists.
After visitors become subscribing members by offering a valid email address, they can begin receiving email newsletters and product updates, which brings us to the email newsletter…
Email newsletters are designed to serve the needs of subscribers. They supply relevant information, are sent frequently, and sell aligned products. Some email newsletters are only for paid subscribers. These email newsletters typically contain high-quality content that can’t be found elsewhere.
The fact of the matter is that portals and email newsletters both have significance to digital publishers. One helps build audiences while the other helps retain those audience members.
What do you think? Do you see more value in a portal or an email newsletter? Please share your opinion with us.
Posted in Subscription Website Publishing