8 Website Homepage Ideas for Audience Engagement
By Chris Sturk • 05/07/2012
These website homepage ideas will help you provide a better user experience through website design
Audience engagement is quickly becoming a very important metric to follow. Google is recognizing social signals and wants to provide search results that engage consumers with great content.
Below I’ve listed eight website homepage ideas, which can help you offer a better customer experience. These website homepage ideas are needed elements to website homepage design, especially if you want to increase time on site and pages per visit metrics. For more information on the website homepage ideas listed below, check out our free report – Website Homepage Ideas: 14 Website Homepage Design Tips For a User-Friendly Website.
Website Homepage Ideas Example #1: Strategic Intent or Purpose – This concept relies on two main points: You need to know what your users are trying to do when visiting your site. And you need to know what you want your audience members to do at you site. If you are sending search traffic to conversion pages, the audience member clearly has interest in the content aligned with the free report. They want the content and you want to convert them into email subscribers. In this instance, the strategic intent is met.
Have you considered trying different usability tests to determine how users interact with your site? Check out this article to learn how to conduct tests.
Website Homepage Ideas Example #2: Relationship Building – In today’s social Internet, if you are providing content an audience loves, they may want to have a relationship with you. Make this possible by offering multiple ways your audience members can stay in touch, like Twitter, Facebook, email, and through blog comments.
Website Homepage Ideas Example #3: Community Building – Some top websites ask users to create content for the site. Clearly invite people to get involved.
Website Homepage Ideas Example #4: Persistent Navigation – Help your visitors get around and get them better acquainted with the breadth of your content by making clear, persistent navigation easy to find and easy to use.
Website Homepage Ideas Example #5: Affordance – Words and buttons that are linked need to be clear and accurate. Do not make it seem like content is linked if it isn’t.
Website Homepage Ideas Example #6: Labeling and Language – The wording on your site needs to be understood by your key audience members. Don’t be cute and jargon-y when labeling the sections of your website. Miscommunication can lead to a smaller audience.
Website Homepage Ideas Example #7: Readability – A few key components go into readability: a lack of clutter, adequate column width and white space, legible type face and size, and a reasonable balance of text and graphics. For tips on using images to increase clicks, check out this article.
Website Homepage Ideas Example #8: Content Freshness – Google likes digital publishers that provide new, relevant content frequently. Die-hard content fans also love frequent up-to-date content.
Have you experienced better relationships due to the website homepage ideas listed above? Any other website homepage ideas to add? Please share your story with the community in the comments below.
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Posted in Website Design Tools
July 4th, 2012 at 5:07 am
Thank You for the helpful Article Chris Sturk! I think there should be also tools for engagement related to the topic . Like if the topic is Banking or Financing , there should be finance calculator , so people can Calculate.